The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti

As a company that has being appointed to promote and sell the Celcom Broadband by Celcom (M) Berhad, One Two Three Communications (M) Sdn Bhd has to maintain its sales performance every month. Based on their monthly sales report, the company faced a problem not achieving the monthly sales target. Th...

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Bibliographic Details
Main Author:	Marti, Mohammad Ikhwan
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Decision making Branding (Marketing) Marketing research. Marketing research companies. Sales forecasting Telecommunication
Online Access:	http://ir.uitm.edu.my/id/eprint/20886/ http://ir.uitm.edu.my/id/eprint/20886/1/PPb_MOHAMMAD%20IKHWAN%20MARTI%20M%20BM%2008_5.pdf

id	uitm-20886
recordtype	eprints
spelling	uitm-208862018-09-08T05:58:51Z http://ir.uitm.edu.my/id/eprint/20886/ The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti Marti, Mohammad Ikhwan Decision making Branding (Marketing) Marketing research. Marketing research companies. Sales forecasting Telecommunication As a company that has being appointed to promote and sell the Celcom Broadband by Celcom (M) Berhad, One Two Three Communications (M) Sdn Bhd has to maintain its sales performance every month. Based on their monthly sales report, the company faced a problem not achieving the monthly sales target. The research of “The Impact of Marketing Mix Elements towards Customer Buying Decision in Purchasing Celcom Broadband:Case Study in Bandar Melaka” has several objectives which is first, to determine whether the marketing mix elements give an impact towards customer buying decision in purchasing Celcom Broadband. Secondly, to identify the most influencing marketing mix elements towards customer buying decision in purchasing Celcom Broadband. And lastly, to provide suggestion and recommendation that can help One Two Three Communication to enhance their sales on Celcom Broadband. In this study, the researcher used research design of descriptive research and causal research. Researcher use convenience sampling for this study. Researcher distributed the questionnaire to respondents randomly around Bandar Melaka for primary data and other sources are from reports journals and so on. Based on Frequency Analysis, Cross Tabulation Analysis and Regression Analysis, a clear findings and results are observed showed that place is the most influencing marketing mix elements that give a major impact towards customer buying decision in purchasing Celcom Broadband. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/20886/1/PPb_MOHAMMAD%20IKHWAN%20MARTI%20M%20BM%2008_5.pdf Marti, Mohammad Ikhwan (2008) The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Decision making Branding (Marketing) Marketing research. Marketing research companies. Sales forecasting Telecommunication
spellingShingle	Decision making Branding (Marketing) Marketing research. Marketing research companies. Sales forecasting Telecommunication Marti, Mohammad Ikhwan The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti
description	As a company that has being appointed to promote and sell the Celcom Broadband by Celcom (M) Berhad, One Two Three Communications (M) Sdn Bhd has to maintain its sales performance every month. Based on their monthly sales report, the company faced a problem not achieving the monthly sales target. The research of “The Impact of Marketing Mix Elements towards Customer Buying Decision in Purchasing Celcom Broadband:Case Study in Bandar Melaka” has several objectives which is first, to determine whether the marketing mix elements give an impact towards customer buying decision in purchasing Celcom Broadband. Secondly, to identify the most influencing marketing mix elements towards customer buying decision in purchasing Celcom Broadband. And lastly, to provide suggestion and recommendation that can help One Two Three Communication to enhance their sales on Celcom Broadband. In this study, the researcher used research design of descriptive research and causal research. Researcher use convenience sampling for this study. Researcher distributed the questionnaire to respondents randomly around Bandar Melaka for primary data and other sources are from reports journals and so on. Based on Frequency Analysis, Cross Tabulation Analysis and Regression Analysis, a clear findings and results are observed showed that place is the most influencing marketing mix elements that give a major impact towards customer buying decision in purchasing Celcom Broadband.
format	Student Project
author	Marti, Mohammad Ikhwan
author_facet	Marti, Mohammad Ikhwan
author_sort	Marti, Mohammad Ikhwan
title	The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti
title_short	The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti
title_full	The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti
title_fullStr	The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti
title_full_unstemmed	The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti
title_sort	impact of marketing mix elements towards customer buying decision in purchasing celcom broadband: case study in bandar melaka / mohammad ikhwan marti
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/20886/ http://ir.uitm.edu.my/id/eprint/20886/1/PPb_MOHAMMAD%20IKHWAN%20MARTI%20M%20BM%2008_5.pdf
first_indexed	2023-09-18T23:05:24Z
last_indexed	2023-09-18T23:05:24Z
_version_	1777418449580982272

The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti

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