Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir

This research is about Department Business Sales TM Melaka. The purpose of this research is to figure out what are the factors relationships between marketing mix strategy with sales improvement. Streamyx product is the main factor of this study. Streamyx is a broadband access service which provides...

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Bibliographic Details
Main Author:	Zubir, Mohd Akmal
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Branding (Marketing) Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Sales promotion
Online Access:	http://ir.uitm.edu.my/id/eprint/20890/ http://ir.uitm.edu.my/id/eprint/20890/1/PPb_MOHD%20AKMAL%20ZUBIR%20M%20BM%2008_5.pdf

id	uitm-20890
recordtype	eprints
spelling	uitm-208902018-08-14T03:12:39Z http://ir.uitm.edu.my/id/eprint/20890/ Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir Zubir, Mohd Akmal Branding (Marketing) Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Sales promotion This research is about Department Business Sales TM Melaka. The purpose of this research is to figure out what are the factors relationships between marketing mix strategy with sales improvement. Streamyx product is the main factor of this study. Streamyx is a broadband access service which provides 'always on' connections to the Internet with bandwidth speeds from 384Kbps up to 2Mbps. With high-speed connectivity/bandwidth, the service is ideal to support most broadband applications such as web hosting, video streaming, e-commerce, distance learning and others. Business Sales main function is to market the products and services of Telekom Malaysia. Streamyx product that Business Sales provided has problem with their sales improvement since the competitors such as Celcom, Maxis and DiGi was establish in Melaka. Business Sales should compete and try to attract customers to buy streamyx product. The price for streamyx product in Business Sales is higher rather than the competitors' price. So that, it is difficult to BS to create their business opportunity cause by the price offered. Obviously ineffective promotion is one of the problems that Business Sales TM Melaka faces nowadays. Promotion activities about this streamyx product can contribute to the perception customers toward TM Melaka. Thus, Business Sales should think the best strategies and the best ways in order to solve all these problems. In that way, they can improve their sales improvement. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/20890/1/PPb_MOHD%20AKMAL%20ZUBIR%20M%20BM%2008_5.pdf Zubir, Mohd Akmal (2008) Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Branding (Marketing) Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Sales promotion
spellingShingle	Branding (Marketing) Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Sales promotion Zubir, Mohd Akmal Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir
description	This research is about Department Business Sales TM Melaka. The purpose of this research is to figure out what are the factors relationships between marketing mix strategy with sales improvement. Streamyx product is the main factor of this study. Streamyx is a broadband access service which provides 'always on' connections to the Internet with bandwidth speeds from 384Kbps up to 2Mbps. With high-speed connectivity/bandwidth, the service is ideal to support most broadband applications such as web hosting, video streaming, e-commerce, distance learning and others. Business Sales main function is to market the products and services of Telekom Malaysia. Streamyx product that Business Sales provided has problem with their sales improvement since the competitors such as Celcom, Maxis and DiGi was establish in Melaka. Business Sales should compete and try to attract customers to buy streamyx product. The price for streamyx product in Business Sales is higher rather than the competitors' price. So that, it is difficult to BS to create their business opportunity cause by the price offered. Obviously ineffective promotion is one of the problems that Business Sales TM Melaka faces nowadays. Promotion activities about this streamyx product can contribute to the perception customers toward TM Melaka. Thus, Business Sales should think the best strategies and the best ways in order to solve all these problems. In that way, they can improve their sales improvement.
format	Student Project
author	Zubir, Mohd Akmal
author_facet	Zubir, Mohd Akmal
author_sort	Zubir, Mohd Akmal
title	Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir
title_short	Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir
title_full	Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir
title_fullStr	Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir
title_full_unstemmed	Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir
title_sort	streamyx product: relationship between marketing mix strategy with sales improvement at business sales tm melaka / mohd akmal zubir
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/20890/ http://ir.uitm.edu.my/id/eprint/20890/1/PPb_MOHD%20AKMAL%20ZUBIR%20M%20BM%2008_5.pdf
first_indexed	2023-09-18T23:05:25Z
last_indexed	2023-09-18T23:05:25Z
_version_	1777418450187059200

Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir

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