Factors that contribute to customer satisfaction towards service quality: a case study on Damai Harmoni housing project developed by PKNS / Mohd Irmee Abdul Karim

Although service quality and customer satisfaction is related concepts, they are not exactly the same things. The customer's perception about service quality is based on long term, cognitive evaluations of PKNS's service delivery, whereas customer satisfaction is a short term emotional rea...

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Bibliographic Details
Main Author:	Abdul Karim, Mohd Irmee
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2005
Subjects:	Housing projects Consumer satisfaction By product, profession, service, or industry,
Online Access:	http://ir.uitm.edu.my/id/eprint/20908/ http://ir.uitm.edu.my/id/eprint/20908/1/PPb_MOHD%20IRMEE%20%20ABDUL%20KARIM%20M%20BM%2005.pdf

id	uitm-20908
recordtype	eprints
spelling	uitm-209082018-09-08T06:13:28Z http://ir.uitm.edu.my/id/eprint/20908/ Factors that contribute to customer satisfaction towards service quality: a case study on Damai Harmoni housing project developed by PKNS / Mohd Irmee Abdul Karim Abdul Karim, Mohd Irmee Housing projects Consumer satisfaction By product, profession, service, or industry, Although service quality and customer satisfaction is related concepts, they are not exactly the same things. The customer's perception about service quality is based on long term, cognitive evaluations of PKNS's service delivery, whereas customer satisfaction is a short term emotional reaction to a specific service experience. Before the customers purchase a service or a product, they have an expectation about its quality that is based on individual needs, past experience and worth of mouth communication . Service or product is also essential that the company look at it as the distinguishing aspect of what they do. It is really important to the companies that can set them apart from their competitors. This research is about "Factors that contribute to customer satisfaction towards service quality: A case study on Damai Harmoni housing project". This research is done to identify: (1) the level of customer satisfaction toward PKNS products and services, (2) the factors that could fulfill customer satisfaction in buying a house, (3) to study customer's perception towards service quality and (4) to give suggestions and recommendations as to what can be done to enhance customer satisfaction at PKNS Bangi. With the results of this research, it is able to provide PKNS's employees with the useful of information to improve their service quality in order to give maximum customer satisfaction. A set of 80 questionnaires were distributed to the respondents who had purchased Damai Harmoni houses. This research is focusing only on the buyers of Damai Harmoni houses and it is about 39 of questions were asked to the respondents to gather an accurate information. Software SPSS version 11.5 was used to analyze the data in terms of frequency and cross tabulation. All of this information is analyzed and most of the respondents said that the service is not match with their expectations and the company still needs to enhance their service quality. Moreover it shows that PKNS Bangi, as a housing developer should find out an alternative action to make improvement from time to time. In addition, recommendations and suggestions are made about the quality of service and product provided by PKNS Bangi based on the feedback of the respondents. It is hoped that all the recommendations and suggestions will help the company to generate ideas to detennine the new strategy to be implement in the future. Faculty of Business and Management 2005 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/20908/1/PPb_MOHD%20IRMEE%20%20ABDUL%20KARIM%20M%20BM%2005.pdf Abdul Karim, Mohd Irmee (2005) Factors that contribute to customer satisfaction towards service quality: a case study on Damai Harmoni housing project developed by PKNS / Mohd Irmee Abdul Karim. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Housing projects Consumer satisfaction By product, profession, service, or industry,
spellingShingle	Housing projects Consumer satisfaction By product, profession, service, or industry, Abdul Karim, Mohd Irmee Factors that contribute to customer satisfaction towards service quality: a case study on Damai Harmoni housing project developed by PKNS / Mohd Irmee Abdul Karim
description	Although service quality and customer satisfaction is related concepts, they are not exactly the same things. The customer's perception about service quality is based on long term, cognitive evaluations of PKNS's service delivery, whereas customer satisfaction is a short term emotional reaction to a specific service experience. Before the customers purchase a service or a product, they have an expectation about its quality that is based on individual needs, past experience and worth of mouth communication . Service or product is also essential that the company look at it as the distinguishing aspect of what they do. It is really important to the companies that can set them apart from their competitors. This research is about "Factors that contribute to customer satisfaction towards service quality: A case study on Damai Harmoni housing project". This research is done to identify: (1) the level of customer satisfaction toward PKNS products and services, (2) the factors that could fulfill customer satisfaction in buying a house, (3) to study customer's perception towards service quality and (4) to give suggestions and recommendations as to what can be done to enhance customer satisfaction at PKNS Bangi. With the results of this research, it is able to provide PKNS's employees with the useful of information to improve their service quality in order to give maximum customer satisfaction. A set of 80 questionnaires were distributed to the respondents who had purchased Damai Harmoni houses. This research is focusing only on the buyers of Damai Harmoni houses and it is about 39 of questions were asked to the respondents to gather an accurate information. Software SPSS version 11.5 was used to analyze the data in terms of frequency and cross tabulation. All of this information is analyzed and most of the respondents said that the service is not match with their expectations and the company still needs to enhance their service quality. Moreover it shows that PKNS Bangi, as a housing developer should find out an alternative action to make improvement from time to time. In addition, recommendations and suggestions are made about the quality of service and product provided by PKNS Bangi based on the feedback of the respondents. It is hoped that all the recommendations and suggestions will help the company to generate ideas to detennine the new strategy to be implement in the future.
format	Student Project
author	Abdul Karim, Mohd Irmee
author_facet	Abdul Karim, Mohd Irmee
author_sort	Abdul Karim, Mohd Irmee
title	Factors that contribute to customer satisfaction towards service quality: a case study on Damai Harmoni housing project developed by PKNS / Mohd Irmee Abdul Karim
title_short	Factors that contribute to customer satisfaction towards service quality: a case study on Damai Harmoni housing project developed by PKNS / Mohd Irmee Abdul Karim
title_full	Factors that contribute to customer satisfaction towards service quality: a case study on Damai Harmoni housing project developed by PKNS / Mohd Irmee Abdul Karim
title_fullStr	Factors that contribute to customer satisfaction towards service quality: a case study on Damai Harmoni housing project developed by PKNS / Mohd Irmee Abdul Karim
title_full_unstemmed	Factors that contribute to customer satisfaction towards service quality: a case study on Damai Harmoni housing project developed by PKNS / Mohd Irmee Abdul Karim
title_sort	factors that contribute to customer satisfaction towards service quality: a case study on damai harmoni housing project developed by pkns / mohd irmee abdul karim
publisher	Faculty of Business and Management
publishDate	2005
url	http://ir.uitm.edu.my/id/eprint/20908/ http://ir.uitm.edu.my/id/eprint/20908/1/PPb_MOHD%20IRMEE%20%20ABDUL%20KARIM%20M%20BM%2005.pdf
first_indexed	2023-09-18T23:05:27Z
last_indexed	2023-09-18T23:05:27Z
_version_	1777418452237025280

Factors that contribute to customer satisfaction towards service quality: a case study on Damai Harmoni housing project developed by PKNS / Mohd Irmee Abdul Karim

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