Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib

The purpose of this study was to determine the factor influencing customer purchasing decision through online shopping in Malaysia. The variables consist of promotion, product feature and website application. The respondents were 77 millennial student in University Teknologi Mara (UiTM) Kampus Banda...

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Bibliographic Details
Main Author:	Bachok @ Akib, Muhammad Nur Akmal
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Telemarketing. Internet marketing Market segmentation. Target marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Sales promotion Melaka
Online Access:	http://ir.uitm.edu.my/id/eprint/21026/ http://ir.uitm.edu.my/id/eprint/21026/1/PPb_MUHAMMAD%20NUR%20AKMAL%20BACHOK%20%40%20AKIB%20M%20BM%2018_5.pdf

id	uitm-21026
recordtype	eprints
spelling	uitm-210262018-09-08T07:09:43Z http://ir.uitm.edu.my/id/eprint/21026/ Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib Bachok @ Akib, Muhammad Nur Akmal Telemarketing. Internet marketing Market segmentation. Target marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Sales promotion Melaka The purpose of this study was to determine the factor influencing customer purchasing decision through online shopping in Malaysia. The variables consist of promotion, product feature and website application. The respondents were 77 millennial student in University Teknologi Mara (UiTM) Kampus Bandaraya Melaka. The finding showed that promotion, product feature and website application have influence on the online purchasing decision through online shopping in Malaysia. All variables show significance relationship towards the determinations od millennial impulse online purchase decision in UiTM Kampus Melaka student’s. This study refers to primary data and also secondary sources for supporting the sampling technique. Meanwhile, the researcher apply questionnaire as the process to gather all the data from sample respondents in accomplish the research objectives. While the data for this study was analyzed using multiple statistical procedures: descriptive analysis , reliability test, correlation analysis and standard coefficient. The result of the study presented in this research agrees that se promotion, product feature and website application can influence online purchasing decision in online shopping. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21026/1/PPb_MUHAMMAD%20NUR%20AKMAL%20BACHOK%20%40%20AKIB%20M%20BM%2018_5.pdf Bachok @ Akib, Muhammad Nur Akmal (2018) Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Telemarketing. Internet marketing Market segmentation. Target marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Sales promotion Melaka
spellingShingle	Telemarketing. Internet marketing Market segmentation. Target marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Sales promotion Melaka Bachok @ Akib, Muhammad Nur Akmal Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib
description	The purpose of this study was to determine the factor influencing customer purchasing decision through online shopping in Malaysia. The variables consist of promotion, product feature and website application. The respondents were 77 millennial student in University Teknologi Mara (UiTM) Kampus Bandaraya Melaka. The finding showed that promotion, product feature and website application have influence on the online purchasing decision through online shopping in Malaysia. All variables show significance relationship towards the determinations od millennial impulse online purchase decision in UiTM Kampus Melaka student’s. This study refers to primary data and also secondary sources for supporting the sampling technique. Meanwhile, the researcher apply questionnaire as the process to gather all the data from sample respondents in accomplish the research objectives. While the data for this study was analyzed using multiple statistical procedures: descriptive analysis , reliability test, correlation analysis and standard coefficient. The result of the study presented in this research agrees that se promotion, product feature and website application can influence online purchasing decision in online shopping.
format	Student Project
author	Bachok @ Akib, Muhammad Nur Akmal
author_facet	Bachok @ Akib, Muhammad Nur Akmal
author_sort	Bachok @ Akib, Muhammad Nur Akmal
title	Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib
title_short	Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib
title_full	Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib
title_fullStr	Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib
title_full_unstemmed	Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib
title_sort	determinations of millennial impulse online purchase decision: a case of uitm kampus melaka student’s / muhammad nur akmal bachok @ akib
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21026/ http://ir.uitm.edu.my/id/eprint/21026/1/PPb_MUHAMMAD%20NUR%20AKMAL%20BACHOK%20%40%20AKIB%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:05:40Z
last_indexed	2023-09-18T23:05:40Z
_version_	1777418465941913600

Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib

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