Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib

The purpose of this study was to determine the factor influencing customer purchasing decision through online shopping in Malaysia. The variables consist of promotion, product feature and website application. The respondents were 77 millennial student in University Teknologi Mara (UiTM) Kampus Banda...

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Bibliographic Details
Main Author: Bachok @ Akib, Muhammad Nur Akmal
Format: Student Project
Language:English
Published: Faculty of Business and Management 2018
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/21026/
http://ir.uitm.edu.my/id/eprint/21026/1/PPb_MUHAMMAD%20NUR%20AKMAL%20BACHOK%20%40%20AKIB%20M%20BM%2018_5.pdf
id uitm-21026
recordtype eprints
spelling uitm-210262018-09-08T07:09:43Z http://ir.uitm.edu.my/id/eprint/21026/ Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib Bachok @ Akib, Muhammad Nur Akmal Telemarketing. Internet marketing Market segmentation. Target marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Sales promotion Melaka The purpose of this study was to determine the factor influencing customer purchasing decision through online shopping in Malaysia. The variables consist of promotion, product feature and website application. The respondents were 77 millennial student in University Teknologi Mara (UiTM) Kampus Bandaraya Melaka. The finding showed that promotion, product feature and website application have influence on the online purchasing decision through online shopping in Malaysia. All variables show significance relationship towards the determinations od millennial impulse online purchase decision in UiTM Kampus Melaka student’s. This study refers to primary data and also secondary sources for supporting the sampling technique. Meanwhile, the researcher apply questionnaire as the process to gather all the data from sample respondents in accomplish the research objectives. While the data for this study was analyzed using multiple statistical procedures: descriptive analysis , reliability test, correlation analysis and standard coefficient. The result of the study presented in this research agrees that se promotion, product feature and website application can influence online purchasing decision in online shopping. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21026/1/PPb_MUHAMMAD%20NUR%20AKMAL%20BACHOK%20%40%20AKIB%20M%20BM%2018_5.pdf Bachok @ Akib, Muhammad Nur Akmal (2018) Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Telemarketing. Internet marketing
Market segmentation. Target marketing
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Sales promotion
Melaka
spellingShingle Telemarketing. Internet marketing
Market segmentation. Target marketing
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Sales promotion
Melaka
Bachok @ Akib, Muhammad Nur Akmal
Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib
description The purpose of this study was to determine the factor influencing customer purchasing decision through online shopping in Malaysia. The variables consist of promotion, product feature and website application. The respondents were 77 millennial student in University Teknologi Mara (UiTM) Kampus Bandaraya Melaka. The finding showed that promotion, product feature and website application have influence on the online purchasing decision through online shopping in Malaysia. All variables show significance relationship towards the determinations od millennial impulse online purchase decision in UiTM Kampus Melaka student’s. This study refers to primary data and also secondary sources for supporting the sampling technique. Meanwhile, the researcher apply questionnaire as the process to gather all the data from sample respondents in accomplish the research objectives. While the data for this study was analyzed using multiple statistical procedures: descriptive analysis , reliability test, correlation analysis and standard coefficient. The result of the study presented in this research agrees that se promotion, product feature and website application can influence online purchasing decision in online shopping.
format Student Project
author Bachok @ Akib, Muhammad Nur Akmal
author_facet Bachok @ Akib, Muhammad Nur Akmal
author_sort Bachok @ Akib, Muhammad Nur Akmal
title Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib
title_short Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib
title_full Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib
title_fullStr Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib
title_full_unstemmed Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib
title_sort determinations of millennial impulse online purchase decision: a case of uitm kampus melaka student’s / muhammad nur akmal bachok @ akib
publisher Faculty of Business and Management
publishDate 2018
url http://ir.uitm.edu.my/id/eprint/21026/
http://ir.uitm.edu.my/id/eprint/21026/1/PPb_MUHAMMAD%20NUR%20AKMAL%20BACHOK%20%40%20AKIB%20M%20BM%2018_5.pdf
first_indexed 2023-09-18T23:05:40Z
last_indexed 2023-09-18T23:05:40Z
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