Perception of Malaysians at Klang Valley towards halal food products / Nadzirah Abd Wahab

Halal food is a basic need to every Muslim. It is a universal food requirement, well accepted not only by Muslims but also non-Muslims. Due to greater awareness among Muslims on their responsibility to consume only halal food, the demand for halal food is on the rise. The average halal consumer will...

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Bibliographic Details
Main Author:	Abd Wahab, Nadzirah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Food industry and trade. Halal food industry. Certification Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Malaysia
Online Access:	http://ir.uitm.edu.my/id/eprint/21041/ http://ir.uitm.edu.my/id/eprint/21041/2/PPb_NADZIRAH%20ABD%20WAHAB%20M%20BM%2007_5.pdf

id	uitm-21041
recordtype	eprints
spelling	uitm-210412018-09-19T05:58:21Z http://ir.uitm.edu.my/id/eprint/21041/ Perception of Malaysians at Klang Valley towards halal food products / Nadzirah Abd Wahab Abd Wahab, Nadzirah Food industry and trade. Halal food industry. Certification Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Malaysia Halal food is a basic need to every Muslim. It is a universal food requirement, well accepted not only by Muslims but also non-Muslims. Due to greater awareness among Muslims on their responsibility to consume only halal food, the demand for halal food is on the rise. The average halal consumer will also purchase additional groceries and supplies from stores carrying halal products. They want more choices, and are more loyal to stores and halal brands than the average non-halal consumers. This is due to religious affiliation of the products they purchase. The main objective of this paper is to see the perception of Malaysians at Klang Valley and to determine which factors of perceptions might be the most influencing the respondents at that area towards halal food products. The study utilizes the questionnaire as the instrument for collecting data. Validity and reliability test are conducted to ensure the instrument used is reliable. A total of 100 respondents returned their completed questionnaires to be analyzed. From this sample, the respondents included Muslims and non-Muslims. As a whole, the respondents range from 20 years of age to more than 50 years of age and come from a different background. A factor analysis was done for the purpose of determining the construct validity of the questionnaire and seven (7) items were grouped in the perception towards halal food products. The findings give a better understanding of Malaysian's towards halal food. Thus, with a positive reaction from the respondents, Malaysia is ready to market widely more halal food internationally. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21041/2/PPb_NADZIRAH%20ABD%20WAHAB%20M%20BM%2007_5.pdf Abd Wahab, Nadzirah (2007) Perception of Malaysians at Klang Valley towards halal food products / Nadzirah Abd Wahab. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Food industry and trade. Halal food industry. Certification Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Malaysia
spellingShingle	Food industry and trade. Halal food industry. Certification Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Malaysia Abd Wahab, Nadzirah Perception of Malaysians at Klang Valley towards halal food products / Nadzirah Abd Wahab
description	Halal food is a basic need to every Muslim. It is a universal food requirement, well accepted not only by Muslims but also non-Muslims. Due to greater awareness among Muslims on their responsibility to consume only halal food, the demand for halal food is on the rise. The average halal consumer will also purchase additional groceries and supplies from stores carrying halal products. They want more choices, and are more loyal to stores and halal brands than the average non-halal consumers. This is due to religious affiliation of the products they purchase. The main objective of this paper is to see the perception of Malaysians at Klang Valley and to determine which factors of perceptions might be the most influencing the respondents at that area towards halal food products. The study utilizes the questionnaire as the instrument for collecting data. Validity and reliability test are conducted to ensure the instrument used is reliable. A total of 100 respondents returned their completed questionnaires to be analyzed. From this sample, the respondents included Muslims and non-Muslims. As a whole, the respondents range from 20 years of age to more than 50 years of age and come from a different background. A factor analysis was done for the purpose of determining the construct validity of the questionnaire and seven (7) items were grouped in the perception towards halal food products. The findings give a better understanding of Malaysian's towards halal food. Thus, with a positive reaction from the respondents, Malaysia is ready to market widely more halal food internationally.
format	Student Project
author	Abd Wahab, Nadzirah
author_facet	Abd Wahab, Nadzirah
author_sort	Abd Wahab, Nadzirah
title	Perception of Malaysians at Klang Valley towards halal food products / Nadzirah Abd Wahab
title_short	Perception of Malaysians at Klang Valley towards halal food products / Nadzirah Abd Wahab
title_full	Perception of Malaysians at Klang Valley towards halal food products / Nadzirah Abd Wahab
title_fullStr	Perception of Malaysians at Klang Valley towards halal food products / Nadzirah Abd Wahab
title_full_unstemmed	Perception of Malaysians at Klang Valley towards halal food products / Nadzirah Abd Wahab
title_sort	perception of malaysians at klang valley towards halal food products / nadzirah abd wahab
publisher	Faculty of Business and Management
publishDate	2007
url	http://ir.uitm.edu.my/id/eprint/21041/ http://ir.uitm.edu.my/id/eprint/21041/2/PPb_NADZIRAH%20ABD%20WAHAB%20M%20BM%2007_5.pdf
first_indexed	2023-09-18T23:05:42Z
last_indexed	2023-09-18T23:05:42Z
_version_	1777418468146020352

Perception of Malaysians at Klang Valley towards halal food products / Nadzirah Abd Wahab

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