The factors that contribute to customer retention for Chevrolet in DRB-Hicom Berhad / Noor Aznina Naim
As market growth slows or as markets become more competitive and level of switching costs increase, firms are more likely to attempt to maintain their market share by focusing on retaining current customers. Customer retention has been advocated as an easier and more reliable source of superior perf...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2006
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| Online Access: | http://ir.uitm.edu.my/id/eprint/21060/ http://ir.uitm.edu.my/id/eprint/21060/1/PPb_NOOR%20AZNINA%20NAIM%20M%20BM%2006_5.pdf |