Influences on organizational purchase: a case study of an automotive industry / Noor Baizura Mat Yusof

The goal of the study to analyze the industrial organizational buying behaviour, whereby focusing on automotive industry. This research tries to analyze how the purchase decision making process within an organization is determined by the conditions of purchase situation and also the characteristics...

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Main Author:	Mat Yusof, Noor Baizura
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Automobile industry and trade Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/21061/ http://ir.uitm.edu.my/id/eprint/21061/1/PPb_NOOR%20BAIZURA%20MAT%20YUSOF%20M%20BM%2007_5.pdf

id	uitm-21061
recordtype	eprints
spelling	uitm-210612018-09-19T06:11:38Z http://ir.uitm.edu.my/id/eprint/21061/ Influences on organizational purchase: a case study of an automotive industry / Noor Baizura Mat Yusof Mat Yusof, Noor Baizura Automobile industry and trade Purchasing. Selling. Sales personnel. Sales executives The goal of the study to analyze the industrial organizational buying behaviour, whereby focusing on automotive industry. This research tries to analyze how the purchase decision making process within an organization is determined by the conditions of purchase situation and also the characteristics of organizational structure. The aim of the research is also to improve the knowledge of buying industrial process in the automotive industry, thus provide a better understanding on the variables that are involved in the buying center of an organization in purchasing decision-making. This research focuses on the characteristics of the organizational structure and also the conditions of the purchase situation in an automotive industry organization. Besides that, the study will investigate some of the factors that affect automotive industry organizations in making the decision in product purchases. A descriptive research will be used as a framework in conducting the marketing research project and distribution of questionnaire forms among the HWS main customers in Selangor area is conducted. A correlation analysis will be used to identify the significant relationship between the variables. For findings, there are two factors which influence the need recognition of an organizational purchase decision making process. In conclusion, for conditions of purchase situations (IV1), result shows that the two sub-components in the conditions of purchase situation (buying situation complexity and buying importance) was the most important factors while for structural characteristics of organization (N 2), result shows that sub-component which is specialization, was the most important factors. Internal stimuli are the factors the highly influenced the need recognition of an organization in the purchase decision making process. Both of the independent variables (IVI & IV2) have a positive significant relationship with the dependent variables. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21061/1/PPb_NOOR%20BAIZURA%20MAT%20YUSOF%20M%20BM%2007_5.pdf Mat Yusof, Noor Baizura (2007) Influences on organizational purchase: a case study of an automotive industry / Noor Baizura Mat Yusof. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Automobile industry and trade Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Automobile industry and trade Purchasing. Selling. Sales personnel. Sales executives Mat Yusof, Noor Baizura Influences on organizational purchase: a case study of an automotive industry / Noor Baizura Mat Yusof
description	The goal of the study to analyze the industrial organizational buying behaviour, whereby focusing on automotive industry. This research tries to analyze how the purchase decision making process within an organization is determined by the conditions of purchase situation and also the characteristics of organizational structure. The aim of the research is also to improve the knowledge of buying industrial process in the automotive industry, thus provide a better understanding on the variables that are involved in the buying center of an organization in purchasing decision-making. This research focuses on the characteristics of the organizational structure and also the conditions of the purchase situation in an automotive industry organization. Besides that, the study will investigate some of the factors that affect automotive industry organizations in making the decision in product purchases. A descriptive research will be used as a framework in conducting the marketing research project and distribution of questionnaire forms among the HWS main customers in Selangor area is conducted. A correlation analysis will be used to identify the significant relationship between the variables. For findings, there are two factors which influence the need recognition of an organizational purchase decision making process. In conclusion, for conditions of purchase situations (IV1), result shows that the two sub-components in the conditions of purchase situation (buying situation complexity and buying importance) was the most important factors while for structural characteristics of organization (N 2), result shows that sub-component which is specialization, was the most important factors. Internal stimuli are the factors the highly influenced the need recognition of an organization in the purchase decision making process. Both of the independent variables (IVI & IV2) have a positive significant relationship with the dependent variables.
format	Student Project
author	Mat Yusof, Noor Baizura
author_facet	Mat Yusof, Noor Baizura
author_sort	Mat Yusof, Noor Baizura
title	Influences on organizational purchase: a case study of an automotive industry / Noor Baizura Mat Yusof
title_short	Influences on organizational purchase: a case study of an automotive industry / Noor Baizura Mat Yusof
title_full	Influences on organizational purchase: a case study of an automotive industry / Noor Baizura Mat Yusof
title_fullStr	Influences on organizational purchase: a case study of an automotive industry / Noor Baizura Mat Yusof
title_full_unstemmed	Influences on organizational purchase: a case study of an automotive industry / Noor Baizura Mat Yusof
title_sort	influences on organizational purchase: a case study of an automotive industry / noor baizura mat yusof
publisher	Faculty of Business and Management
publishDate	2007
url	http://ir.uitm.edu.my/id/eprint/21061/ http://ir.uitm.edu.my/id/eprint/21061/1/PPb_NOOR%20BAIZURA%20MAT%20YUSOF%20M%20BM%2007_5.pdf
first_indexed	2023-09-18T23:05:45Z
last_indexed	2023-09-18T23:05:45Z
_version_	1777418471037992960

Influences on organizational purchase: a case study of an automotive industry / Noor Baizura Mat Yusof

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