Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon

Label in a product is important as it is used by the consumer to refer what are the advantages or even the disadvantages they get if they take the food. This research is about the labeling and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor. This research is to identify whet...

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Bibliographic Details
Main Author:	Saadon, Noor Syahidah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Food industry and trade. Halal food industry. Certification Market segmentation. Target marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Labels
Online Access:	http://ir.uitm.edu.my/id/eprint/21068/ http://ir.uitm.edu.my/id/eprint/21068/1/PPb_NOOR%20SYAHIDAH%20SAADON%20M%20BM%2008_5.pdf

id	uitm-21068
recordtype	eprints
spelling	uitm-210682018-09-19T06:16:49Z http://ir.uitm.edu.my/id/eprint/21068/ Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon Saadon, Noor Syahidah Food industry and trade. Halal food industry. Certification Market segmentation. Target marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Labels Label in a product is important as it is used by the consumer to refer what are the advantages or even the disadvantages they get if they take the food. This research is about the labeling and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor. This research is to identify whether there is a significant relationship between the labeling and the purchase intention with brand, nutrients, halal logo, ingredients, and expiry date. The survey is conducted at Shah Alam. The sample size for this study is 117 staffs but only 80 staffs had respond to the questionnaire. Data obtained using two methods which is primary and secondary data. Respondents are required to answer the questionnaires that include the statements regarding the customer awareness towards food labels. Once the necessary data has been collected, the data will be analyzed and summarized in a readable and easily interpretable form. The Statistical Package for the Social Science (SPSS) version 11.0 has been used to summarize the data. The results are in the form of reliability testing, frequency, cross tabulation and correlation. Based on this research, the result indicates that there are significant relationships between customer awareness towards food labels. Even though they are aware of the factors but they are not intending to make a purchase. Maybe there are many other factors that most influence the purchase intention. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21068/1/PPb_NOOR%20SYAHIDAH%20SAADON%20M%20BM%2008_5.pdf Saadon, Noor Syahidah (2008) Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Food industry and trade. Halal food industry. Certification Market segmentation. Target marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Labels
spellingShingle	Food industry and trade. Halal food industry. Certification Market segmentation. Target marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Labels Saadon, Noor Syahidah Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon
description	Label in a product is important as it is used by the consumer to refer what are the advantages or even the disadvantages they get if they take the food. This research is about the labeling and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor. This research is to identify whether there is a significant relationship between the labeling and the purchase intention with brand, nutrients, halal logo, ingredients, and expiry date. The survey is conducted at Shah Alam. The sample size for this study is 117 staffs but only 80 staffs had respond to the questionnaire. Data obtained using two methods which is primary and secondary data. Respondents are required to answer the questionnaires that include the statements regarding the customer awareness towards food labels. Once the necessary data has been collected, the data will be analyzed and summarized in a readable and easily interpretable form. The Statistical Package for the Social Science (SPSS) version 11.0 has been used to summarize the data. The results are in the form of reliability testing, frequency, cross tabulation and correlation. Based on this research, the result indicates that there are significant relationships between customer awareness towards food labels. Even though they are aware of the factors but they are not intending to make a purchase. Maybe there are many other factors that most influence the purchase intention.
format	Student Project
author	Saadon, Noor Syahidah
author_facet	Saadon, Noor Syahidah
author_sort	Saadon, Noor Syahidah
title	Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon
title_short	Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon
title_full	Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon
title_fullStr	Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon
title_full_unstemmed	Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon
title_sort	labeling of food products and purchase decision among staffs of pejabat perbendaharaan negeri selangor for the year 2008 / noor syahidah saadon
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/21068/ http://ir.uitm.edu.my/id/eprint/21068/1/PPb_NOOR%20SYAHIDAH%20SAADON%20M%20BM%2008_5.pdf
first_indexed	2023-09-18T23:05:46Z
last_indexed	2023-09-18T23:05:46Z
_version_	1777418472075034624

Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon

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