Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin

The primary objective for this research, title the factors influencing newspaper readers buying intention basically to focus on the reason, why readers prefer one newspaper as compared to other newspaper. Therefore, it gives ideas to researcher to obtain information based on four factors which are c...

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Bibliographic Details
Main Author:	Abu Zaharin, Nor Afida
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Market segmentation. Target marketing Product management Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
Online Access:	http://ir.uitm.edu.my/id/eprint/21073/ http://ir.uitm.edu.my/id/eprint/21073/1/PPb_NOR%20AFIDA%20ABU%20ZAHARIN%20M%20BM%2008_5.pdf

id	uitm-21073
recordtype	eprints
spelling	uitm-210732018-09-19T06:30:10Z http://ir.uitm.edu.my/id/eprint/21073/ Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin Abu Zaharin, Nor Afida Market segmentation. Target marketing Product management Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty The primary objective for this research, title the factors influencing newspaper readers buying intention basically to focus on the reason, why readers prefer one newspaper as compared to other newspaper. Therefore, it gives ideas to researcher to obtain information based on four factors which are content, price, contest and size. Hopefully, at the end of the findings, researcher can discover the most significant relationship between factors with newspaper readers buying intention. In this research, researcher use correlation bivariate. Researcher thinks this method suitable in order to identify simple relationship between dependent and independent variables. Researcher use descriptive method whereby it describes both variables. At the end of research findings, I shows that only content have significant relationship as compared to other variables. From the research findings, researcher will able to give conclusion and recommendation to Berita Harian, what should they do in order to face future competition. Other than that, Berita Harian should look from the reader's perspective. Than only they can survives in the market. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21073/1/PPb_NOR%20AFIDA%20ABU%20ZAHARIN%20M%20BM%2008_5.pdf Abu Zaharin, Nor Afida (2008) Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Market segmentation. Target marketing Product management Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
spellingShingle	Market segmentation. Target marketing Product management Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Abu Zaharin, Nor Afida Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin
description	The primary objective for this research, title the factors influencing newspaper readers buying intention basically to focus on the reason, why readers prefer one newspaper as compared to other newspaper. Therefore, it gives ideas to researcher to obtain information based on four factors which are content, price, contest and size. Hopefully, at the end of the findings, researcher can discover the most significant relationship between factors with newspaper readers buying intention. In this research, researcher use correlation bivariate. Researcher thinks this method suitable in order to identify simple relationship between dependent and independent variables. Researcher use descriptive method whereby it describes both variables. At the end of research findings, I shows that only content have significant relationship as compared to other variables. From the research findings, researcher will able to give conclusion and recommendation to Berita Harian, what should they do in order to face future competition. Other than that, Berita Harian should look from the reader's perspective. Than only they can survives in the market.
format	Student Project
author	Abu Zaharin, Nor Afida
author_facet	Abu Zaharin, Nor Afida
author_sort	Abu Zaharin, Nor Afida
title	Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin
title_short	Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin
title_full	Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin
title_fullStr	Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin
title_full_unstemmed	Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin
title_sort	factors influencing newspaper readers buying intention / nor afida abu zaharin
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/21073/ http://ir.uitm.edu.my/id/eprint/21073/1/PPb_NOR%20AFIDA%20ABU%20ZAHARIN%20M%20BM%2008_5.pdf
first_indexed	2023-09-18T23:05:47Z
last_indexed	2023-09-18T23:05:47Z
_version_	1777418472811134976

Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin

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