The effectiveness of the marketing communication in Telekom Training College (TTC), Jalan Gurney Kiri, Kuala Lumpur / Norhalilah Abdul Jalil

Nowadays, education institutions are continuously seeking better ways to communicate effectively and efficiently with their targeted audiences. The competition is more intense than ever, and the marketplace is filled with communications clutter. Marketing communicators are challenged to use communic...

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Bibliographic Details
Main Author: Abdul Jalil, Norhalilah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2005
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/21098/
http://ir.uitm.edu.my/id/eprint/21098/1/PPb_NORHALILAH%20ABDUL%20JALIL%20M%20BM%2005_5.pdf