Implementation of marketing mix strategy for rubberwood based product by RISDA Melaka / Norizzatina Ruslan

Rubberwood has become the most precious asset for our country. Its demand has increasingly from time to time due to high demand for furniture and other products manufacturing. This has seen as an opportunity not to waste by smallholders because this industry will give many benefits to smallholders e...

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Bibliographic Details
Main Author:	Ruslan, Norizzatina
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Rubber industry and trade Marketing Product management Marketing research. Marketing research companies. Sales forecasting
Online Access:	http://ir.uitm.edu.my/id/eprint/21121/ http://ir.uitm.edu.my/id/eprint/21121/1/PPb_NORIZZATINA%20RUSLAN%20M%20BM%2008_5.pdf

id	uitm-21121
recordtype	eprints
spelling	uitm-211212018-09-24T05:06:58Z http://ir.uitm.edu.my/id/eprint/21121/ Implementation of marketing mix strategy for rubberwood based product by RISDA Melaka / Norizzatina Ruslan Ruslan, Norizzatina Rubber industry and trade Marketing Product management Marketing research. Marketing research companies. Sales forecasting Rubberwood has become the most precious asset for our country. Its demand has increasingly from time to time due to high demand for furniture and other products manufacturing. This has seen as an opportunity not to waste by smallholders because this industry will give many benefits to smallholders especially in terms of economic contribution. As an organization that helps rubber smallholders to manage their rubber plantation and to give a better life for them, RISDA should take the opportunity of rubberwood potentials to encourage rubber smallholders to diversify their planting from regular rubber tree to timber clone rubber tree. Timber clone rubber tree is larger than regular rubber tree and it still produces latex as much as regular rubber tree. Because of its size is much larger than regular rubber tree, it can increase the productivity of rubberwood and to ensure the sufficient supply of rubberwood domestically and internationally. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21121/1/PPb_NORIZZATINA%20RUSLAN%20M%20BM%2008_5.pdf Ruslan, Norizzatina (2008) Implementation of marketing mix strategy for rubberwood based product by RISDA Melaka / Norizzatina Ruslan. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Rubber industry and trade Marketing Product management Marketing research. Marketing research companies. Sales forecasting
spellingShingle	Rubber industry and trade Marketing Product management Marketing research. Marketing research companies. Sales forecasting Ruslan, Norizzatina Implementation of marketing mix strategy for rubberwood based product by RISDA Melaka / Norizzatina Ruslan
description	Rubberwood has become the most precious asset for our country. Its demand has increasingly from time to time due to high demand for furniture and other products manufacturing. This has seen as an opportunity not to waste by smallholders because this industry will give many benefits to smallholders especially in terms of economic contribution. As an organization that helps rubber smallholders to manage their rubber plantation and to give a better life for them, RISDA should take the opportunity of rubberwood potentials to encourage rubber smallholders to diversify their planting from regular rubber tree to timber clone rubber tree. Timber clone rubber tree is larger than regular rubber tree and it still produces latex as much as regular rubber tree. Because of its size is much larger than regular rubber tree, it can increase the productivity of rubberwood and to ensure the sufficient supply of rubberwood domestically and internationally.
format	Student Project
author	Ruslan, Norizzatina
author_facet	Ruslan, Norizzatina
author_sort	Ruslan, Norizzatina
title	Implementation of marketing mix strategy for rubberwood based product by RISDA Melaka / Norizzatina Ruslan
title_short	Implementation of marketing mix strategy for rubberwood based product by RISDA Melaka / Norizzatina Ruslan
title_full	Implementation of marketing mix strategy for rubberwood based product by RISDA Melaka / Norizzatina Ruslan
title_fullStr	Implementation of marketing mix strategy for rubberwood based product by RISDA Melaka / Norizzatina Ruslan
title_full_unstemmed	Implementation of marketing mix strategy for rubberwood based product by RISDA Melaka / Norizzatina Ruslan
title_sort	implementation of marketing mix strategy for rubberwood based product by risda melaka / norizzatina ruslan
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/21121/ http://ir.uitm.edu.my/id/eprint/21121/1/PPb_NORIZZATINA%20RUSLAN%20M%20BM%2008_5.pdf
first_indexed	2023-09-18T23:05:53Z
last_indexed	2023-09-18T23:05:53Z
_version_	1777418479769485312

Implementation of marketing mix strategy for rubberwood based product by RISDA Melaka / Norizzatina Ruslan

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