The impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka / Nurul Amirah Khalid

This study aims to examine the impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka. The research is based on a sample of 150 respondents and the key objective to examine how ambient conditions, cleanliness and spatial layout and functionality influence cust...

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Bibliographic Details
Main Author:	Khalid, Nurul Amirah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Food industry and trade. Halal food industry. Certification Consumer satisfaction Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/21213/ http://ir.uitm.edu.my/id/eprint/21213/1/PPb_NURUL%20AMIRAH%20KHALID%20M%20BM%2018_5.pdf

id	uitm-21213
recordtype	eprints
spelling	uitm-212132018-10-17T03:19:23Z http://ir.uitm.edu.my/id/eprint/21213/ The impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka / Nurul Amirah Khalid Khalid, Nurul Amirah Food industry and trade. Halal food industry. Certification Consumer satisfaction Customer services. Customer relations This study aims to examine the impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka. The research is based on a sample of 150 respondents and the key objective to examine how ambient conditions, cleanliness and spatial layout and functionality influence customer satisfaction at theme restaurants. The results show that ambient conditions, cleanliness and spatial layout have significant influence towards customer satisfaction at theme restaurants. The most influential factor of servicescape dimensions towards customer satisfaction is spatial layout and functionality. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21213/1/PPb_NURUL%20AMIRAH%20KHALID%20M%20BM%2018_5.pdf Khalid, Nurul Amirah (2018) The impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka / Nurul Amirah Khalid. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Food industry and trade. Halal food industry. Certification Consumer satisfaction Customer services. Customer relations
spellingShingle	Food industry and trade. Halal food industry. Certification Consumer satisfaction Customer services. Customer relations Khalid, Nurul Amirah The impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka / Nurul Amirah Khalid
description	This study aims to examine the impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka. The research is based on a sample of 150 respondents and the key objective to examine how ambient conditions, cleanliness and spatial layout and functionality influence customer satisfaction at theme restaurants. The results show that ambient conditions, cleanliness and spatial layout have significant influence towards customer satisfaction at theme restaurants. The most influential factor of servicescape dimensions towards customer satisfaction is spatial layout and functionality.
format	Student Project
author	Khalid, Nurul Amirah
author_facet	Khalid, Nurul Amirah
author_sort	Khalid, Nurul Amirah
title	The impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka / Nurul Amirah Khalid
title_short	The impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka / Nurul Amirah Khalid
title_full	The impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka / Nurul Amirah Khalid
title_fullStr	The impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka / Nurul Amirah Khalid
title_full_unstemmed	The impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka / Nurul Amirah Khalid
title_sort	impact of servicescape dimensions towards customer satisfaction at theme restaurants in melaka / nurul amirah khalid
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21213/ http://ir.uitm.edu.my/id/eprint/21213/1/PPb_NURUL%20AMIRAH%20KHALID%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:06:06Z
last_indexed	2023-09-18T23:06:06Z
_version_	1777418492910239744

The impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka / Nurul Amirah Khalid

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