The impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka / Nurul Amirah Khalid
This study aims to examine the impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka. The research is based on a sample of 150 respondents and the key objective to examine how ambient conditions, cleanliness and spatial layout and functionality influence cust...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/21213/ http://ir.uitm.edu.my/id/eprint/21213/1/PPb_NURUL%20AMIRAH%20KHALID%20M%20BM%2018_5.pdf |