Measuring customer satisfaction towards HAI magazine amongst students at KPTM Bangi / Faizatul Fazliyana Jamaluddin

HAI, the acronym for Hiburan, Aksi & Informasi (entertainment, action, information), gives her reader’s entertainment news on the go. Utusan Karya Sdn Bhd and this magazine published HAI magazine on 3 August 1996. Nowadays, there are many competitors in the Malaysian magazine industry. Readers a...

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Bibliographic Details
Main Author: Jamaluddin, Faizatul Fazliyana
Format: Student Project
Language:English
Published: Faculty of Business and Management 2010
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/21246/
http://ir.uitm.edu.my/id/eprint/21246/1/PPb_FAIZATUL%20FAZLIYANA%20%20JAMALUDDIN%20BM%20T%2010_5.pdf
id uitm-21246
recordtype eprints
spelling uitm-212462018-09-19T06:57:57Z http://ir.uitm.edu.my/id/eprint/21246/ Measuring customer satisfaction towards HAI magazine amongst students at KPTM Bangi / Faizatul Fazliyana Jamaluddin Jamaluddin, Faizatul Fazliyana Success in business. Performance Consumer satisfaction HAI, the acronym for Hiburan, Aksi & Informasi (entertainment, action, information), gives her reader’s entertainment news on the go. Utusan Karya Sdn Bhd and this magazine published HAI magazine on 3 August 1996. Nowadays, there are many competitors in the Malaysian magazine industry. Readers are given choices to choose their reading material for the magazine. Every month sale and circulation of HAI magazine become down. Many customers try to move to the other magazine. It can be prove based on research by Audit Bureau of Circulation, it state only 15,000 per month average circulation doing by HAI magazine in 2008-2009 Nowadays, business environment become dynamic and competitive, companies have put increased importance on measuring and also improving customer satisfaction. Following the scenario above, it is an alternative for researcher to study that focus on customer satisfaction on HAI magazine amongst students at KPTM Bangi. In this study, the population is students at KPTM Bangi and researcher distribute 317 questionnaires to respondents. From this study, researcher found that the most factors that influence customer satisfaction towards HAI magazine is front page and respondents are neither satisfied nor dissatisfied with HAI magazine.The researcher hopes that this research will provide some ideas, knowledge and awareness towards HAI magazine. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21246/1/PPb_FAIZATUL%20FAZLIYANA%20%20JAMALUDDIN%20BM%20T%2010_5.pdf Jamaluddin, Faizatul Fazliyana (2010) Measuring customer satisfaction towards HAI magazine amongst students at KPTM Bangi / Faizatul Fazliyana Jamaluddin. [Student Project] (Submitted)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Success in business. Performance
Consumer satisfaction
spellingShingle Success in business. Performance
Consumer satisfaction
Jamaluddin, Faizatul Fazliyana
Measuring customer satisfaction towards HAI magazine amongst students at KPTM Bangi / Faizatul Fazliyana Jamaluddin
description HAI, the acronym for Hiburan, Aksi & Informasi (entertainment, action, information), gives her reader’s entertainment news on the go. Utusan Karya Sdn Bhd and this magazine published HAI magazine on 3 August 1996. Nowadays, there are many competitors in the Malaysian magazine industry. Readers are given choices to choose their reading material for the magazine. Every month sale and circulation of HAI magazine become down. Many customers try to move to the other magazine. It can be prove based on research by Audit Bureau of Circulation, it state only 15,000 per month average circulation doing by HAI magazine in 2008-2009 Nowadays, business environment become dynamic and competitive, companies have put increased importance on measuring and also improving customer satisfaction. Following the scenario above, it is an alternative for researcher to study that focus on customer satisfaction on HAI magazine amongst students at KPTM Bangi. In this study, the population is students at KPTM Bangi and researcher distribute 317 questionnaires to respondents. From this study, researcher found that the most factors that influence customer satisfaction towards HAI magazine is front page and respondents are neither satisfied nor dissatisfied with HAI magazine.The researcher hopes that this research will provide some ideas, knowledge and awareness towards HAI magazine.
format Student Project
author Jamaluddin, Faizatul Fazliyana
author_facet Jamaluddin, Faizatul Fazliyana
author_sort Jamaluddin, Faizatul Fazliyana
title Measuring customer satisfaction towards HAI magazine amongst students at KPTM Bangi / Faizatul Fazliyana Jamaluddin
title_short Measuring customer satisfaction towards HAI magazine amongst students at KPTM Bangi / Faizatul Fazliyana Jamaluddin
title_full Measuring customer satisfaction towards HAI magazine amongst students at KPTM Bangi / Faizatul Fazliyana Jamaluddin
title_fullStr Measuring customer satisfaction towards HAI magazine amongst students at KPTM Bangi / Faizatul Fazliyana Jamaluddin
title_full_unstemmed Measuring customer satisfaction towards HAI magazine amongst students at KPTM Bangi / Faizatul Fazliyana Jamaluddin
title_sort measuring customer satisfaction towards hai magazine amongst students at kptm bangi / faizatul fazliyana jamaluddin
publisher Faculty of Business and Management
publishDate 2010
url http://ir.uitm.edu.my/id/eprint/21246/
http://ir.uitm.edu.my/id/eprint/21246/1/PPb_FAIZATUL%20FAZLIYANA%20%20JAMALUDDIN%20BM%20T%2010_5.pdf
first_indexed 2023-09-18T23:06:10Z
last_indexed 2023-09-18T23:06:10Z
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