Factors that influence muslims purchase intention on halal bakery products / Siti Aishah Hilmi

Bakery products have gained popularity in Malaysia recently. However Muslim consumers are still concerned of the safety, quality composition and the Halal concept of bakery products. They want to know the origin of the ingredient used and the way it was processed. The bakery ingredient should be tes...

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Bibliographic Details
Main Author:	Hilmi, Siti Aishah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Food industry and trade. Halal food industry. Certification Market segmentation. Target marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/21284/ http://ir.uitm.edu.my/id/eprint/21284/1/PPb_SITI%20AISHAH%20HILMI%20M%20BM%2018_5.pdf

id	uitm-21284
recordtype	eprints
spelling	uitm-212842018-10-23T04:24:19Z http://ir.uitm.edu.my/id/eprint/21284/ Factors that influence muslims purchase intention on halal bakery products / Siti Aishah Hilmi Hilmi, Siti Aishah Food industry and trade. Halal food industry. Certification Market segmentation. Target marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Bakery products have gained popularity in Malaysia recently. However Muslim consumers are still concerned of the safety, quality composition and the Halal concept of bakery products. They want to know the origin of the ingredient used and the way it was processed. The bakery ingredient should be tested for permissibility to meet the Halal compliance in order to improve consumer’s ability to buy halal food. Thus, this project paper aimed to examine the factors that influence Muslims purchase intention on Halal bakery products. Attitude, subjective norm, perceived behavioural control and knowledge are the factors that influence purchase intention used in this study. This study was conducted among Muslim consumers at Jalan Hang Tuah, Bandaraya Melaka by using convenience sampling. The data were analysed by using Statistical Package for the Social Science (SPSS) version 20 in order to obtain the results. Data were collected from 120 respondents through structured questionnaires and Google Forms. The results indicated that attitude, subjective norm, perceived behavioural control and knowledge has positive relationship with purchase intention. The results also showed that perceived behavioural control has the greatest impact on purchase intention. Based on these results, several recommendations have been made for JAKIM, Muslims entrepreneurs and future researchers to improve Halal bakery shops and products. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21284/1/PPb_SITI%20AISHAH%20HILMI%20M%20BM%2018_5.pdf Hilmi, Siti Aishah (2018) Factors that influence muslims purchase intention on halal bakery products / Siti Aishah Hilmi. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Food industry and trade. Halal food industry. Certification Market segmentation. Target marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Food industry and trade. Halal food industry. Certification Market segmentation. Target marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Hilmi, Siti Aishah Factors that influence muslims purchase intention on halal bakery products / Siti Aishah Hilmi
description	Bakery products have gained popularity in Malaysia recently. However Muslim consumers are still concerned of the safety, quality composition and the Halal concept of bakery products. They want to know the origin of the ingredient used and the way it was processed. The bakery ingredient should be tested for permissibility to meet the Halal compliance in order to improve consumer’s ability to buy halal food. Thus, this project paper aimed to examine the factors that influence Muslims purchase intention on Halal bakery products. Attitude, subjective norm, perceived behavioural control and knowledge are the factors that influence purchase intention used in this study. This study was conducted among Muslim consumers at Jalan Hang Tuah, Bandaraya Melaka by using convenience sampling. The data were analysed by using Statistical Package for the Social Science (SPSS) version 20 in order to obtain the results. Data were collected from 120 respondents through structured questionnaires and Google Forms. The results indicated that attitude, subjective norm, perceived behavioural control and knowledge has positive relationship with purchase intention. The results also showed that perceived behavioural control has the greatest impact on purchase intention. Based on these results, several recommendations have been made for JAKIM, Muslims entrepreneurs and future researchers to improve Halal bakery shops and products.
format	Student Project
author	Hilmi, Siti Aishah
author_facet	Hilmi, Siti Aishah
author_sort	Hilmi, Siti Aishah
title	Factors that influence muslims purchase intention on halal bakery products / Siti Aishah Hilmi
title_short	Factors that influence muslims purchase intention on halal bakery products / Siti Aishah Hilmi
title_full	Factors that influence muslims purchase intention on halal bakery products / Siti Aishah Hilmi
title_fullStr	Factors that influence muslims purchase intention on halal bakery products / Siti Aishah Hilmi
title_full_unstemmed	Factors that influence muslims purchase intention on halal bakery products / Siti Aishah Hilmi
title_sort	factors that influence muslims purchase intention on halal bakery products / siti aishah hilmi
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21284/ http://ir.uitm.edu.my/id/eprint/21284/1/PPb_SITI%20AISHAH%20HILMI%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:06:14Z
last_indexed	2023-09-18T23:06:14Z
_version_	1777418501707792384

Factors that influence muslims purchase intention on halal bakery products / Siti Aishah Hilmi

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