The effective elements of the in-store display to stimulate purchase of apparels at Metrojaya Mid Valley / Siti Hajar Mohd Kasim

As we know maintaining a loyal customer is easier than gaining a new customer so most retailers are now starting to realize that the in-store displays are important in attracting customers. When a retailer presents their merchandise by putting it on a display, their goal is to turn store traffic int...

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Bibliographic Details
Main Author:	Mohd Kasim, Siti Hajar
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Market surveys. Including brand choice. Brand loyalty Department stores Display of merchandise. Show windows. Showrooms
Online Access:	http://ir.uitm.edu.my/id/eprint/21298/ http://ir.uitm.edu.my/id/eprint/21298/1/PPb_SITI%20HAJAR%20MOHD%20KASIM%20M%20BM%2006_5.pdf

id	uitm-21298
recordtype	eprints
spelling	uitm-212982018-10-23T04:19:01Z http://ir.uitm.edu.my/id/eprint/21298/ The effective elements of the in-store display to stimulate purchase of apparels at Metrojaya Mid Valley / Siti Hajar Mohd Kasim Mohd Kasim, Siti Hajar Market surveys. Including brand choice. Brand loyalty Department stores Display of merchandise. Show windows. Showrooms As we know maintaining a loyal customer is easier than gaining a new customer so most retailers are now starting to realize that the in-store displays are important in attracting customers. When a retailer presents their merchandise by putting it on a display, their goal is to turn store traffic into shoppers and shoppers into buyers. The success of the retailer depends on the kind and quality of display that they used. The purpose of this study is to analyze the effective elements and relationship between the in-store display and purchase of apparels at Metrojaya Mid Valley. Besides that the researcher would like to know the purchase probability that customers would make based from the in-store display. The data come from a study of 100 respondents who walk into the departmental store and view the display. The variables are merchandise, shelf or display area, props, lighting, copy cards and purchase probability. A non probability sampling technique and judgment sampling has been chosen to use. Data is analyzed using SPSS software by frequency and spearman rank order correlations. From the findings, majority of respondents perceive that the elements of the in-store display effective and highly effective. A good possibility of apparels purchasing would be made by respondents based from the in-store display. Finally, there is a moderate strength of significant relationship between the in-store display and purchase of apparels. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21298/1/PPb_SITI%20HAJAR%20MOHD%20KASIM%20M%20BM%2006_5.pdf Mohd Kasim, Siti Hajar (2006) The effective elements of the in-store display to stimulate purchase of apparels at Metrojaya Mid Valley / Siti Hajar Mohd Kasim. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Market surveys. Including brand choice. Brand loyalty Department stores Display of merchandise. Show windows. Showrooms
spellingShingle	Market surveys. Including brand choice. Brand loyalty Department stores Display of merchandise. Show windows. Showrooms Mohd Kasim, Siti Hajar The effective elements of the in-store display to stimulate purchase of apparels at Metrojaya Mid Valley / Siti Hajar Mohd Kasim
description	As we know maintaining a loyal customer is easier than gaining a new customer so most retailers are now starting to realize that the in-store displays are important in attracting customers. When a retailer presents their merchandise by putting it on a display, their goal is to turn store traffic into shoppers and shoppers into buyers. The success of the retailer depends on the kind and quality of display that they used. The purpose of this study is to analyze the effective elements and relationship between the in-store display and purchase of apparels at Metrojaya Mid Valley. Besides that the researcher would like to know the purchase probability that customers would make based from the in-store display. The data come from a study of 100 respondents who walk into the departmental store and view the display. The variables are merchandise, shelf or display area, props, lighting, copy cards and purchase probability. A non probability sampling technique and judgment sampling has been chosen to use. Data is analyzed using SPSS software by frequency and spearman rank order correlations. From the findings, majority of respondents perceive that the elements of the in-store display effective and highly effective. A good possibility of apparels purchasing would be made by respondents based from the in-store display. Finally, there is a moderate strength of significant relationship between the in-store display and purchase of apparels.
format	Student Project
author	Mohd Kasim, Siti Hajar
author_facet	Mohd Kasim, Siti Hajar
author_sort	Mohd Kasim, Siti Hajar
title	The effective elements of the in-store display to stimulate purchase of apparels at Metrojaya Mid Valley / Siti Hajar Mohd Kasim
title_short	The effective elements of the in-store display to stimulate purchase of apparels at Metrojaya Mid Valley / Siti Hajar Mohd Kasim
title_full	The effective elements of the in-store display to stimulate purchase of apparels at Metrojaya Mid Valley / Siti Hajar Mohd Kasim
title_fullStr	The effective elements of the in-store display to stimulate purchase of apparels at Metrojaya Mid Valley / Siti Hajar Mohd Kasim
title_full_unstemmed	The effective elements of the in-store display to stimulate purchase of apparels at Metrojaya Mid Valley / Siti Hajar Mohd Kasim
title_sort	effective elements of the in-store display to stimulate purchase of apparels at metrojaya mid valley / siti hajar mohd kasim
publisher	Faculty of Business and Management
publishDate	2006
url	http://ir.uitm.edu.my/id/eprint/21298/ http://ir.uitm.edu.my/id/eprint/21298/1/PPb_SITI%20HAJAR%20MOHD%20KASIM%20M%20BM%2006_5.pdf
first_indexed	2023-09-18T23:06:16Z
last_indexed	2023-09-18T23:06:16Z
_version_	1777418503632977920

The effective elements of the in-store display to stimulate purchase of apparels at Metrojaya Mid Valley / Siti Hajar Mohd Kasim

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