The factors affecting dependency on smartphone behaviour towards selected millennials in Johor Bahru / Siti Munirah Abd Kadir

During the last decade, smartphone has gained popularity around the world. Smartphone technology can be characterized as a multi-function device that helps people to manage their task. Despite a huge spike in smartphone use, the Generation Y or the Millennials ordinarily are negligent of the consecu...

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Bibliographic Details
Main Author:	Abd Kadir, Siti Munirah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Cell phone services industry. Wireless telephone industry Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/21301/ http://ir.uitm.edu.my/id/eprint/21301/1/PPb_SITI%20MUNIRAH%20ABD%20KADIR%20M%20BM%2018_5.pdf

id	uitm-21301
recordtype	eprints
spelling	uitm-213012018-10-23T04:20:39Z http://ir.uitm.edu.my/id/eprint/21301/ The factors affecting dependency on smartphone behaviour towards selected millennials in Johor Bahru / Siti Munirah Abd Kadir Abd Kadir, Siti Munirah Cell phone services industry. Wireless telephone industry Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling During the last decade, smartphone has gained popularity around the world. Smartphone technology can be characterized as a multi-function device that helps people to manage their task. Despite a huge spike in smartphone use, the Generation Y or the Millennials ordinarily are negligent of the consecution being too dependent on smartphones. Consequently, this study ought to investigate the factors affecting dependency on smartphone behavior towards selected Millennials in Johor Bahru. This study reviewed several theories of anxiety, obsession, social withdrawal, and reliance as possible factors affecting dependency on smartphone behavior towards selected Millennials in Johor Bahru. A convenience sampling technique was used to select a sample of 384 respondents from target population of 536,900 Millennials in Johor Bahru. Data analysis was carried out using quantitative technique with the aid of Statistical Package for Social Science (SPSS). Pursuant to the findings, it was discovered that all four independent variables; anxiety, obsession, social withdrawal, and reliance have shown positive association with dependency on smartphone. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21301/1/PPb_SITI%20MUNIRAH%20ABD%20KADIR%20M%20BM%2018_5.pdf Abd Kadir, Siti Munirah (2018) The factors affecting dependency on smartphone behaviour towards selected millennials in Johor Bahru / Siti Munirah Abd Kadir. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Cell phone services industry. Wireless telephone industry Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Cell phone services industry. Wireless telephone industry Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Abd Kadir, Siti Munirah The factors affecting dependency on smartphone behaviour towards selected millennials in Johor Bahru / Siti Munirah Abd Kadir
description	During the last decade, smartphone has gained popularity around the world. Smartphone technology can be characterized as a multi-function device that helps people to manage their task. Despite a huge spike in smartphone use, the Generation Y or the Millennials ordinarily are negligent of the consecution being too dependent on smartphones. Consequently, this study ought to investigate the factors affecting dependency on smartphone behavior towards selected Millennials in Johor Bahru. This study reviewed several theories of anxiety, obsession, social withdrawal, and reliance as possible factors affecting dependency on smartphone behavior towards selected Millennials in Johor Bahru. A convenience sampling technique was used to select a sample of 384 respondents from target population of 536,900 Millennials in Johor Bahru. Data analysis was carried out using quantitative technique with the aid of Statistical Package for Social Science (SPSS). Pursuant to the findings, it was discovered that all four independent variables; anxiety, obsession, social withdrawal, and reliance have shown positive association with dependency on smartphone.
format	Student Project
author	Abd Kadir, Siti Munirah
author_facet	Abd Kadir, Siti Munirah
author_sort	Abd Kadir, Siti Munirah
title	The factors affecting dependency on smartphone behaviour towards selected millennials in Johor Bahru / Siti Munirah Abd Kadir
title_short	The factors affecting dependency on smartphone behaviour towards selected millennials in Johor Bahru / Siti Munirah Abd Kadir
title_full	The factors affecting dependency on smartphone behaviour towards selected millennials in Johor Bahru / Siti Munirah Abd Kadir
title_fullStr	The factors affecting dependency on smartphone behaviour towards selected millennials in Johor Bahru / Siti Munirah Abd Kadir
title_full_unstemmed	The factors affecting dependency on smartphone behaviour towards selected millennials in Johor Bahru / Siti Munirah Abd Kadir
title_sort	factors affecting dependency on smartphone behaviour towards selected millennials in johor bahru / siti munirah abd kadir
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21301/ http://ir.uitm.edu.my/id/eprint/21301/1/PPb_SITI%20MUNIRAH%20ABD%20KADIR%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:06:16Z
last_indexed	2023-09-18T23:06:16Z
_version_	1777418504060796928

The factors affecting dependency on smartphone behaviour towards selected millennials in Johor Bahru / Siti Munirah Abd Kadir

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