Expectation and perception of franchisee towards franchise business in Malaysia, 2007 / Affaniza Abu Karim

Perbadanan Nasional Berhad (PNS) is the organization that provides their customers with service sector in financing. Their customers are Bumiputera Entrepreneur who is interested to involve in franchise business. Customers of PNS are including bumiputera franchisors and bumiputera franchisees. This...

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Bibliographic Details
Main Author:	Abu Karim, Affaniza
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Consumer satisfaction Retail trade Franchises (Retail trade)
Online Access:	http://ir.uitm.edu.my/id/eprint/21387/ http://ir.uitm.edu.my/id/eprint/21387/1/PPb_AFFANIZA%20ABU%20KARIM%20M%20BM%2007_5.pdf

id	uitm-21387
recordtype	eprints
spelling	uitm-213872018-10-25T06:43:39Z http://ir.uitm.edu.my/id/eprint/21387/ Expectation and perception of franchisee towards franchise business in Malaysia, 2007 / Affaniza Abu Karim Abu Karim, Affaniza Consumer satisfaction Retail trade Franchises (Retail trade) Perbadanan Nasional Berhad (PNS) is the organization that provides their customers with service sector in financing. Their customers are Bumiputera Entrepreneur who is interested to involve in franchise business. Customers of PNS are including bumiputera franchisors and bumiputera franchisees. This research is done to study the franchisee expectation and perception towards franchise business in Malaysia. The objective of this study is to identify the expectation, perception and satisfaction of franchisee towards franchise business in Malaysia. This research was carried out by distributing the questionnaire through email. The questionnaire was consisting of 3 section using simple random sampling samples. From the findings, the franchisees are dissatisfied with profit motive, monitoring and training. The franchisee expectation is higher than franchisee perception. Meanwhile, the remaining of the attributes which are research and development and standardize system meets franchisee satisfaction. The franchisee expectation and franchisee perception are same. After conducted this research, the researcher also found that the differences between customer's expectations and customer's perceptions of profit motive, training and monitoring resulted of customer dissatisfaction. While differences between customer's expectations and customer's perceptions of research and development and standardize system resulted customers satisfaction. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21387/1/PPb_AFFANIZA%20ABU%20KARIM%20M%20BM%2007_5.pdf Abu Karim, Affaniza (2007) Expectation and perception of franchisee towards franchise business in Malaysia, 2007 / Affaniza Abu Karim. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer satisfaction Retail trade Franchises (Retail trade)
spellingShingle	Consumer satisfaction Retail trade Franchises (Retail trade) Abu Karim, Affaniza Expectation and perception of franchisee towards franchise business in Malaysia, 2007 / Affaniza Abu Karim
description	Perbadanan Nasional Berhad (PNS) is the organization that provides their customers with service sector in financing. Their customers are Bumiputera Entrepreneur who is interested to involve in franchise business. Customers of PNS are including bumiputera franchisors and bumiputera franchisees. This research is done to study the franchisee expectation and perception towards franchise business in Malaysia. The objective of this study is to identify the expectation, perception and satisfaction of franchisee towards franchise business in Malaysia. This research was carried out by distributing the questionnaire through email. The questionnaire was consisting of 3 section using simple random sampling samples. From the findings, the franchisees are dissatisfied with profit motive, monitoring and training. The franchisee expectation is higher than franchisee perception. Meanwhile, the remaining of the attributes which are research and development and standardize system meets franchisee satisfaction. The franchisee expectation and franchisee perception are same. After conducted this research, the researcher also found that the differences between customer's expectations and customer's perceptions of profit motive, training and monitoring resulted of customer dissatisfaction. While differences between customer's expectations and customer's perceptions of research and development and standardize system resulted customers satisfaction.
format	Student Project
author	Abu Karim, Affaniza
author_facet	Abu Karim, Affaniza
author_sort	Abu Karim, Affaniza
title	Expectation and perception of franchisee towards franchise business in Malaysia, 2007 / Affaniza Abu Karim
title_short	Expectation and perception of franchisee towards franchise business in Malaysia, 2007 / Affaniza Abu Karim
title_full	Expectation and perception of franchisee towards franchise business in Malaysia, 2007 / Affaniza Abu Karim
title_fullStr	Expectation and perception of franchisee towards franchise business in Malaysia, 2007 / Affaniza Abu Karim
title_full_unstemmed	Expectation and perception of franchisee towards franchise business in Malaysia, 2007 / Affaniza Abu Karim
title_sort	expectation and perception of franchisee towards franchise business in malaysia, 2007 / affaniza abu karim
publisher	Faculty of Business and Management
publishDate	2007
url	http://ir.uitm.edu.my/id/eprint/21387/ http://ir.uitm.edu.my/id/eprint/21387/1/PPb_AFFANIZA%20ABU%20KARIM%20M%20BM%2007_5.pdf
first_indexed	2023-09-18T23:06:26Z
last_indexed	2023-09-18T23:06:26Z
_version_	1777418514517196800

Expectation and perception of franchisee towards franchise business in Malaysia, 2007 / Affaniza Abu Karim

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