The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa

The number one retailer in Europe and the second-largest retailer in the world is Carrefour. In Malaysia, Carrefour is a leading hypermarket chain selling a wide range of household grocery products ranging from frozen goods and fresh products to textiles, garments and shoes, as well as electrical go...

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Bibliographic Details
Main Author:	Ahmad Musa, Dina Azua
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Marketing Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Customer services. Customer relations Department stores
Online Access:	http://ir.uitm.edu.my/id/eprint/21394/ http://ir.uitm.edu.my/id/eprint/21394/1/PPb_DINA%20AZUA%20AHMAD%20MUSA%20M%20BM%2008_5.pdf

id	uitm-21394
recordtype	eprints
spelling	uitm-213942018-11-01T10:06:04Z http://ir.uitm.edu.my/id/eprint/21394/ The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa Ahmad Musa, Dina Azua Marketing Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Customer services. Customer relations Department stores The number one retailer in Europe and the second-largest retailer in the world is Carrefour. In Malaysia, Carrefour is a leading hypermarket chain selling a wide range of household grocery products ranging from frozen goods and fresh products to textiles, garments and shoes, as well as electrical goods such as home kitchen items and audio-visual appliances. Carrefour is widely recognized as a convenient one-stop shopping centre that caters to a mix of consumers from homemakers to students and working professionals. The company's biggest appeal to its consumers is its 100 percent refund policy that protects the consumer's rights against defective goods. Carrefour's lowest price guarantee is another attractive pull factor. A consumer is allowed to claim double the difference between Carrefour's price and its competitor's price should the latter price be found to be cheaper than Carrefour's. Such confidence in the quality of its service and commitment has rubbed off onto its consumers who flock to the hyper mart all week for the best buys. Furthermore, Carrefour has the belief in core values, which they already practice since their first step in Malaysia. Seven (7) core values attached to Carrefour that is, freedom, responsibility, sharing, respect, integrity, solidarity and progress. These values also act as a guideline for Carrefour and as a way to identify their customer. Carrefour Subang Jaya is the first Carrefour branch and it is also the main headquarters for all the branches. Carrefour already established since 1994 and the pioneer hypermarket in Malaysia. Currently Carrefour has 12 branches all over Malaysia and the latest stores will open soon in Kuantan Pahang. Apart from that, Carrefour also is one of the companies that hired disable people and treat them equal just like any other people. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21394/1/PPb_DINA%20AZUA%20AHMAD%20MUSA%20M%20BM%2008_5.pdf Ahmad Musa, Dina Azua (2008) The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Customer services. Customer relations Department stores
spellingShingle	Marketing Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Customer services. Customer relations Department stores Ahmad Musa, Dina Azua The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa
description	The number one retailer in Europe and the second-largest retailer in the world is Carrefour. In Malaysia, Carrefour is a leading hypermarket chain selling a wide range of household grocery products ranging from frozen goods and fresh products to textiles, garments and shoes, as well as electrical goods such as home kitchen items and audio-visual appliances. Carrefour is widely recognized as a convenient one-stop shopping centre that caters to a mix of consumers from homemakers to students and working professionals. The company's biggest appeal to its consumers is its 100 percent refund policy that protects the consumer's rights against defective goods. Carrefour's lowest price guarantee is another attractive pull factor. A consumer is allowed to claim double the difference between Carrefour's price and its competitor's price should the latter price be found to be cheaper than Carrefour's. Such confidence in the quality of its service and commitment has rubbed off onto its consumers who flock to the hyper mart all week for the best buys. Furthermore, Carrefour has the belief in core values, which they already practice since their first step in Malaysia. Seven (7) core values attached to Carrefour that is, freedom, responsibility, sharing, respect, integrity, solidarity and progress. These values also act as a guideline for Carrefour and as a way to identify their customer. Carrefour Subang Jaya is the first Carrefour branch and it is also the main headquarters for all the branches. Carrefour already established since 1994 and the pioneer hypermarket in Malaysia. Currently Carrefour has 12 branches all over Malaysia and the latest stores will open soon in Kuantan Pahang. Apart from that, Carrefour also is one of the companies that hired disable people and treat them equal just like any other people.
format	Student Project
author	Ahmad Musa, Dina Azua
author_facet	Ahmad Musa, Dina Azua
author_sort	Ahmad Musa, Dina Azua
title	The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa
title_short	The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa
title_full	The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa
title_fullStr	The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa
title_full_unstemmed	The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa
title_sort	effectiveness of loyalty marketing programmed through real rewards trough customer relationship at carrefour subang jaya / dina azua ahmad musa
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/21394/ http://ir.uitm.edu.my/id/eprint/21394/1/PPb_DINA%20AZUA%20AHMAD%20MUSA%20M%20BM%2008_5.pdf
first_indexed	2023-09-18T23:06:27Z
last_indexed	2023-09-18T23:06:27Z
_version_	1777418515528024064

The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa

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