Factors contributing to the poor acceptance of non-Muslims towards Takaful Malaysia products: a study on promotional strategy / Erlia Nasir

Syarikat Takaful Malaysia Berhad was incorporated on the 29th November 1984 with an authorized capital of RM500 million and a paid up of RM 10million. It commended operation on the 22nd of July, 1985 prior to its official launching on the 2nd August 1985 by then Prime Minister of Malaysia, Tun Dr. M...

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Bibliographic Details
Main Author:	Nasir, Erlia
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
Online Access:	http://ir.uitm.edu.my/id/eprint/21397/ http://ir.uitm.edu.my/id/eprint/21397/1/PPb_ERLIA%20NASIR%20M%20BM%2006_5.pdf

id	uitm-21397
recordtype	eprints
spelling	uitm-213972018-11-01T10:04:31Z http://ir.uitm.edu.my/id/eprint/21397/ Factors contributing to the poor acceptance of non-Muslims towards Takaful Malaysia products: a study on promotional strategy / Erlia Nasir Nasir, Erlia Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Syarikat Takaful Malaysia Berhad was incorporated on the 29th November 1984 with an authorized capital of RM500 million and a paid up of RM 10million. It commended operation on the 22nd of July, 1985 prior to its official launching on the 2nd August 1985 by then Prime Minister of Malaysia, Tun Dr. Mahathir Mohamed. This research tries to evaluate the acceptance of Takaful Malaysia insurance among non-Muslim customers. This research will focus on the effectiveness of current promotion tools and strategies for Family Takaful products done by Takaful Malaysia. This study also tries to find out the perceptions and expectations of Non-Muslims towards Takaful Malaysia products. This paper consists of five chapters which explain the subject matter in stages. Chapter 1 explains the introduction and background of the study. Chapter 2 explains the literature review, which relates to the subject studied and theoretical framework which act as a guide to the research flow and process. For chapter 3, research methodology is explained, which consists of methods and sampling techniques used. Data findings and discussions are explained in chapter 4, derived from the information obtain from respondents. And finally, chapter 5 contains summary of results and findings, which lead to conclusions and recommendations. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21397/1/PPb_ERLIA%20NASIR%20M%20BM%2006_5.pdf Nasir, Erlia (2006) Factors contributing to the poor acceptance of non-Muslims towards Takaful Malaysia products: a study on promotional strategy / Erlia Nasir. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
spellingShingle	Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Nasir, Erlia Factors contributing to the poor acceptance of non-Muslims towards Takaful Malaysia products: a study on promotional strategy / Erlia Nasir
description	Syarikat Takaful Malaysia Berhad was incorporated on the 29th November 1984 with an authorized capital of RM500 million and a paid up of RM 10million. It commended operation on the 22nd of July, 1985 prior to its official launching on the 2nd August 1985 by then Prime Minister of Malaysia, Tun Dr. Mahathir Mohamed. This research tries to evaluate the acceptance of Takaful Malaysia insurance among non-Muslim customers. This research will focus on the effectiveness of current promotion tools and strategies for Family Takaful products done by Takaful Malaysia. This study also tries to find out the perceptions and expectations of Non-Muslims towards Takaful Malaysia products. This paper consists of five chapters which explain the subject matter in stages. Chapter 1 explains the introduction and background of the study. Chapter 2 explains the literature review, which relates to the subject studied and theoretical framework which act as a guide to the research flow and process. For chapter 3, research methodology is explained, which consists of methods and sampling techniques used. Data findings and discussions are explained in chapter 4, derived from the information obtain from respondents. And finally, chapter 5 contains summary of results and findings, which lead to conclusions and recommendations.
format	Student Project
author	Nasir, Erlia
author_facet	Nasir, Erlia
author_sort	Nasir, Erlia
title	Factors contributing to the poor acceptance of non-Muslims towards Takaful Malaysia products: a study on promotional strategy / Erlia Nasir
title_short	Factors contributing to the poor acceptance of non-Muslims towards Takaful Malaysia products: a study on promotional strategy / Erlia Nasir
title_full	Factors contributing to the poor acceptance of non-Muslims towards Takaful Malaysia products: a study on promotional strategy / Erlia Nasir
title_fullStr	Factors contributing to the poor acceptance of non-Muslims towards Takaful Malaysia products: a study on promotional strategy / Erlia Nasir
title_full_unstemmed	Factors contributing to the poor acceptance of non-Muslims towards Takaful Malaysia products: a study on promotional strategy / Erlia Nasir
title_sort	factors contributing to the poor acceptance of non-muslims towards takaful malaysia products: a study on promotional strategy / erlia nasir
publisher	Faculty of Business and Management
publishDate	2006
url	http://ir.uitm.edu.my/id/eprint/21397/ http://ir.uitm.edu.my/id/eprint/21397/1/PPb_ERLIA%20NASIR%20M%20BM%2006_5.pdf
first_indexed	2023-09-18T23:06:28Z
last_indexed	2023-09-18T23:06:28Z
_version_	1777418515966328832

Factors contributing to the poor acceptance of non-Muslims towards Takaful Malaysia products: a study on promotional strategy / Erlia Nasir

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