Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad
Celcom (Malaysia) Berhad is the oldest telecommunications company in Malaysia. Celcom is one of a member of TM group of companies. Being on of the very few companies in Malaysia to originally obtain a cellular phone license, it successfully introduced mobile telephony in Malaysia through its ART-900...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty Of Business and Management
2008
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/21444/ http://ir.uitm.edu.my/id/eprint/21444/1/PPb_HAZWANI%20AHMAD%20M%20BM%2008_5.pdf |
| id |
uitm-21444 |
|---|---|
| recordtype |
eprints |
| spelling |
uitm-214442018-11-01T09:59:56Z http://ir.uitm.edu.my/id/eprint/21444/ Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad Ahmad, Hazwani Telecommunication industry. Telegraph Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Celcom (Malaysia) Berhad is the oldest telecommunications company in Malaysia. Celcom is one of a member of TM group of companies. Being on of the very few companies in Malaysia to originally obtain a cellular phone license, it successfully introduced mobile telephony in Malaysia through its ART-900 service using first generation NMT-900 technology. It uses identifier of '013', '0148' and '019'. When the cellular phone market was opened up in 1995, Celcom upgraded to GSM900 service and quickly grew to become the largest mobile phone company in Malaysia until it was overtaken by Maxis. During the Asian financial crisis in 1997, Celcom's owner, Tan Sri Tajudin Ramli suffered a debt crunch and his shareholding in Celcom seized by Danaharta, that national asset restructuring company. Failure to resolve his debts resulted in the controlling stake in Celcom being sold to Telekom Malaysia, the government-owned incumbent fixed line operator in 2003. Telekom Malaysia proceeded to merge Celcom with its own mobileoperator subsidiary TMTouch through a reverse takeover of TMTouch. Faculty Of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21444/1/PPb_HAZWANI%20AHMAD%20M%20BM%2008_5.pdf Ahmad, Hazwani (2008) Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad. [Student Project] (Unpublished) |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| topic |
Telecommunication industry. Telegraph Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| spellingShingle |
Telecommunication industry. Telegraph Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Ahmad, Hazwani Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad |
| description |
Celcom (Malaysia) Berhad is the oldest telecommunications company in Malaysia. Celcom is one of a member of TM group of companies. Being on of the very few companies in Malaysia to originally obtain a cellular phone license, it successfully introduced mobile telephony in Malaysia through its ART-900 service using first generation NMT-900 technology. It uses identifier of '013', '0148' and '019'.
When the cellular phone market was opened up in 1995, Celcom upgraded to GSM900 service and quickly grew to become the largest mobile phone company in Malaysia until it was overtaken by Maxis. During the Asian financial crisis in 1997, Celcom's owner, Tan Sri Tajudin Ramli suffered a debt crunch and his shareholding in Celcom seized by Danaharta, that national asset restructuring company. Failure to resolve his debts resulted in the controlling stake in Celcom being sold to Telekom Malaysia, the government-owned incumbent fixed line operator in 2003. Telekom Malaysia proceeded to merge Celcom with its own mobileoperator subsidiary TMTouch through a reverse takeover of TMTouch. |
| format |
Student Project |
| author |
Ahmad, Hazwani |
| author_facet |
Ahmad, Hazwani |
| author_sort |
Ahmad, Hazwani |
| title |
Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad |
| title_short |
Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad |
| title_full |
Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad |
| title_fullStr |
Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad |
| title_full_unstemmed |
Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad |
| title_sort |
factors that contribute to customer loyalty of celcom post paid user in kajang in 2008 / hazwani ahmad |
| publisher |
Faculty Of Business and Management |
| publishDate |
2008 |
| url |
http://ir.uitm.edu.my/id/eprint/21444/ http://ir.uitm.edu.my/id/eprint/21444/1/PPb_HAZWANI%20AHMAD%20M%20BM%2008_5.pdf |
| first_indexed |
2023-09-18T23:06:34Z |
| last_indexed |
2023-09-18T23:06:34Z |
| _version_ |
1777418522542997504 |