A study on factors that affect the customer usage of KTM Berhad intercity train services / Khairunnisa Halid
From year 1992 until 2003 the number of passengers KTM Berhad intercity train services decreased year to year. The purpose of study is to identify the factors that affect the customer usage of KTM Berhad intercity train services. The factors can be measure on the weaknesses of KTM Berhad intercity t...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2006
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| Online Access: | http://ir.uitm.edu.my/id/eprint/21453/ http://ir.uitm.edu.my/id/eprint/21453/1/PPb_KHAIRUNNISA%20HALID%20M%20BM%2006_5.pdf |
| Summary: | From year 1992 until 2003 the number of passengers KTM Berhad intercity train services decreased year to year. The purpose of study is to identify the factors that affect the customer usage of KTM Berhad intercity train services. The factors can be measure on the weaknesses of KTM Berhad intercity train services.
This paper consists of five chapters, which explain the subject matter in stages. Chapter 1 explains the introduction. Chapter 2 explains the literature review, which relates to the subject studied and theoretical framework, which act as a guide to the research flow and process. For chapter 3, research methodology is explained, which consist of methods and sampling techniques be used. Data findings and discussions is explained in chapter 4, derived from the information obtain from respondents. And finally, chapter 5 contain summary of results and findings, which explain conclusions and recommendations. |
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