Lembaga Tabung Haji (TH): relationship between encouragement rewards scheme for Malaysia's school with customer behavior / Mohd Faizal Mohamad

Lembaga Tabung Haji (TH) operates as an alternative financial institution providing "halal" investment opportunities to Malaysian Muslim depositors. Facing new competition from other financial institutions, which providing Islamic bank service, TH management feels that TH must provide the...

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Bibliographic Details
Main Author:	Mohamad, Mohd Faizal
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/21477/ http://ir.uitm.edu.my/id/eprint/21477/1/PPb_MOHD%20FAIZAL%20MOHAMAD%20M%20BM%2007_5.pdf

id	uitm-21477
recordtype	eprints
spelling	uitm-214772018-11-01T09:29:34Z http://ir.uitm.edu.my/id/eprint/21477/ Lembaga Tabung Haji (TH): relationship between encouragement rewards scheme for Malaysia's school with customer behavior / Mohd Faizal Mohamad Mohamad, Mohd Faizal Marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Lembaga Tabung Haji (TH) operates as an alternative financial institution providing "halal" investment opportunities to Malaysian Muslim depositors. Facing new competition from other financial institutions, which providing Islamic bank service, TH management feels that TH must provide the highest quality service with innovative products that are profitably delivered and exceed the customers' expectations. The objectives of the study are to identify how effective the Encouragement Rewards Scheme for Malaysia's School (ERSMS) in creating desire and actual action among its potential customers and also to identify which marketing tools that can be used by TH effectively in attracting new customers. In this context, the ERSMS effectiveness is focus to four stages which are Attention, Interest, Desire, and Action. The cluster sampling (probability sampling technique) is used for the study. which the target population is first divided into mutually exclusive and collectively exhaustive subpopulations. Then a random sample of clusters is selected. This study is based on two categories, namely primary schools and secondary schools. Based on the study, the most important stage that ranked by the TH's respondents is Desire Stage. Based on the findings, some suggestions have been recommended to TH to come up with new strategies to enhance the company promotion tools in attracting new customers. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21477/1/PPb_MOHD%20FAIZAL%20MOHAMAD%20M%20BM%2007_5.pdf Mohamad, Mohd Faizal (2007) Lembaga Tabung Haji (TH): relationship between encouragement rewards scheme for Malaysia's school with customer behavior / Mohd Faizal Mohamad. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Mohamad, Mohd Faizal Lembaga Tabung Haji (TH): relationship between encouragement rewards scheme for Malaysia's school with customer behavior / Mohd Faizal Mohamad
description	Lembaga Tabung Haji (TH) operates as an alternative financial institution providing "halal" investment opportunities to Malaysian Muslim depositors. Facing new competition from other financial institutions, which providing Islamic bank service, TH management feels that TH must provide the highest quality service with innovative products that are profitably delivered and exceed the customers' expectations. The objectives of the study are to identify how effective the Encouragement Rewards Scheme for Malaysia's School (ERSMS) in creating desire and actual action among its potential customers and also to identify which marketing tools that can be used by TH effectively in attracting new customers. In this context, the ERSMS effectiveness is focus to four stages which are Attention, Interest, Desire, and Action. The cluster sampling (probability sampling technique) is used for the study. which the target population is first divided into mutually exclusive and collectively exhaustive subpopulations. Then a random sample of clusters is selected. This study is based on two categories, namely primary schools and secondary schools. Based on the study, the most important stage that ranked by the TH's respondents is Desire Stage. Based on the findings, some suggestions have been recommended to TH to come up with new strategies to enhance the company promotion tools in attracting new customers.
format	Student Project
author	Mohamad, Mohd Faizal
author_facet	Mohamad, Mohd Faizal
author_sort	Mohamad, Mohd Faizal
title	Lembaga Tabung Haji (TH): relationship between encouragement rewards scheme for Malaysia's school with customer behavior / Mohd Faizal Mohamad
title_short	Lembaga Tabung Haji (TH): relationship between encouragement rewards scheme for Malaysia's school with customer behavior / Mohd Faizal Mohamad
title_full	Lembaga Tabung Haji (TH): relationship between encouragement rewards scheme for Malaysia's school with customer behavior / Mohd Faizal Mohamad
title_fullStr	Lembaga Tabung Haji (TH): relationship between encouragement rewards scheme for Malaysia's school with customer behavior / Mohd Faizal Mohamad
title_full_unstemmed	Lembaga Tabung Haji (TH): relationship between encouragement rewards scheme for Malaysia's school with customer behavior / Mohd Faizal Mohamad
title_sort	lembaga tabung haji (th): relationship between encouragement rewards scheme for malaysia's school with customer behavior / mohd faizal mohamad
publisher	Faculty of Business and Management
publishDate	2007
url	http://ir.uitm.edu.my/id/eprint/21477/ http://ir.uitm.edu.my/id/eprint/21477/1/PPb_MOHD%20FAIZAL%20MOHAMAD%20M%20BM%2007_5.pdf
first_indexed	2023-09-18T23:06:38Z
last_indexed	2023-09-18T23:06:38Z
_version_	1777418526887247872

Lembaga Tabung Haji (TH): relationship between encouragement rewards scheme for Malaysia's school with customer behavior / Mohd Faizal Mohamad

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