The factors that influencing customer behavior on servicescape offered by Mutiara Johor Bahru / Mohd Harith Ramli
This research was conducted for the purposed of "The Factor That Influencing Customer Behavior on Servicescape Offered by Mutiara Johar Bahru". The main objective of this research was to identify the factors that influence customer behavior on servicescape offered by Mutiara Johor Bahru...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2007
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/21479/ http://ir.uitm.edu.my/id/eprint/21479/1/PPb_MOHD%20HARITH%20RAMLI%20M%20BM%2007_5.pdf |
| id |
uitm-21479 |
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| recordtype |
eprints |
| spelling |
uitm-214792018-11-01T09:28:56Z http://ir.uitm.edu.my/id/eprint/21479/ The factors that influencing customer behavior on servicescape offered by Mutiara Johor Bahru / Mohd Harith Ramli Ramli, Mohd Harith Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations This research was conducted for the purposed of "The Factor That Influencing Customer Behavior on Servicescape Offered by Mutiara Johar Bahru". The main objective of this research was to identify the factors that influence customer behavior on servicescape offered by Mutiara Johor Bahru The respondent of this study was organizations who were organized events in Mutiara Johor Bahru. 70 questionnaires had been distributed to those organizations that were experienced organized event in Mutiara Johor Bahru. The researcher had used stratified simple random sampling as the sampling technique. The conclusion of this study was the outcome from the survey analysis and findings. Through the research, it shows that majority of organization who were organized events in Mutiara Johor Bahru found that Mutiara Johor Bahru offered a good servicescape to there customer. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21479/1/PPb_MOHD%20HARITH%20RAMLI%20M%20BM%2007_5.pdf Ramli, Mohd Harith (2007) The factors that influencing customer behavior on servicescape offered by Mutiara Johor Bahru / Mohd Harith Ramli. [Student Project] (Unpublished) |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| topic |
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations |
| spellingShingle |
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Ramli, Mohd Harith The factors that influencing customer behavior on servicescape offered by Mutiara Johor Bahru / Mohd Harith Ramli |
| description |
This research was conducted for the purposed of "The Factor That Influencing Customer Behavior on Servicescape Offered by Mutiara Johar Bahru". The main objective of this research was to identify the factors that influence customer behavior on servicescape offered by Mutiara Johor Bahru
The respondent of this study was organizations who were organized events in Mutiara Johor Bahru. 70 questionnaires had been distributed to those organizations that were experienced organized event in Mutiara Johor Bahru. The researcher had used stratified simple random sampling as the sampling technique. The conclusion of this study was the outcome from the survey analysis and findings. Through the research, it shows that majority of organization who were organized events in Mutiara Johor Bahru found that Mutiara Johor Bahru offered a good servicescape to there customer. |
| format |
Student Project |
| author |
Ramli, Mohd Harith |
| author_facet |
Ramli, Mohd Harith |
| author_sort |
Ramli, Mohd Harith |
| title |
The factors that influencing customer behavior on servicescape offered by Mutiara Johor Bahru / Mohd Harith Ramli |
| title_short |
The factors that influencing customer behavior on servicescape offered by Mutiara Johor Bahru / Mohd Harith Ramli |
| title_full |
The factors that influencing customer behavior on servicescape offered by Mutiara Johor Bahru / Mohd Harith Ramli |
| title_fullStr |
The factors that influencing customer behavior on servicescape offered by Mutiara Johor Bahru / Mohd Harith Ramli |
| title_full_unstemmed |
The factors that influencing customer behavior on servicescape offered by Mutiara Johor Bahru / Mohd Harith Ramli |
| title_sort |
factors that influencing customer behavior on servicescape offered by mutiara johor bahru / mohd harith ramli |
| publisher |
Faculty of Business and Management |
| publishDate |
2007 |
| url |
http://ir.uitm.edu.my/id/eprint/21479/ http://ir.uitm.edu.my/id/eprint/21479/1/PPb_MOHD%20HARITH%20RAMLI%20M%20BM%2007_5.pdf |
| first_indexed |
2023-09-18T23:06:38Z |
| last_indexed |
2023-09-18T23:06:38Z |
| _version_ |
1777418527156731904 |