Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan

The purpose of this research is to study the customer's satisfaction towards Sahabat EON Program (SEP) provided by Edaran Otomobil Nasional Berhad (EON) in Glenmarie, Shah Alam Selangor and the relationship between customer service, service quality, and image with the customer satisfaction. Mor...

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Main Author:	Radzuan, Mohd Redza Nizam
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/21483/ http://ir.uitm.edu.my/id/eprint/21483/1/PPb_MOHD%20REDZA%20NIZAM%20RADZUAN%20M%20BM%2008_5.pdf

id	uitm-21483
recordtype	eprints
spelling	uitm-214832018-11-01T09:27:33Z http://ir.uitm.edu.my/id/eprint/21483/ Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan Radzuan, Mohd Redza Nizam Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations The purpose of this research is to study the customer's satisfaction towards Sahabat EON Program (SEP) provided by Edaran Otomobil Nasional Berhad (EON) in Glenmarie, Shah Alam Selangor and the relationship between customer service, service quality, and image with the customer satisfaction. Moreover, this study will identify the problem causes in SEP and examine the relationship of the variables items that will influence the satisfaction with the service provided in order to enhance and gain more satisfaction among the customers. The findings showed that most of the customers were satisfied with EON's image provided to them and also the customer service. However, the service qualities provided by SEP have weak relationship with the customer's satisfaction. The researcher is also able to give some recommendations and suggestions on how to improve and increase customer's satisfaction after the analysis and interpretation data. In this study, we used interviews and questionnaire techniques for data collection. Based on frequency table including means, mode and standard deviations, a clear findings and result is observed. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21483/1/PPb_MOHD%20REDZA%20NIZAM%20RADZUAN%20M%20BM%2008_5.pdf Radzuan, Mohd Redza Nizam (2008) Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Radzuan, Mohd Redza Nizam Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan
description	The purpose of this research is to study the customer's satisfaction towards Sahabat EON Program (SEP) provided by Edaran Otomobil Nasional Berhad (EON) in Glenmarie, Shah Alam Selangor and the relationship between customer service, service quality, and image with the customer satisfaction. Moreover, this study will identify the problem causes in SEP and examine the relationship of the variables items that will influence the satisfaction with the service provided in order to enhance and gain more satisfaction among the customers. The findings showed that most of the customers were satisfied with EON's image provided to them and also the customer service. However, the service qualities provided by SEP have weak relationship with the customer's satisfaction. The researcher is also able to give some recommendations and suggestions on how to improve and increase customer's satisfaction after the analysis and interpretation data. In this study, we used interviews and questionnaire techniques for data collection. Based on frequency table including means, mode and standard deviations, a clear findings and result is observed.
format	Student Project
author	Radzuan, Mohd Redza Nizam
author_facet	Radzuan, Mohd Redza Nizam
author_sort	Radzuan, Mohd Redza Nizam
title	Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan
title_short	Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan
title_full	Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan
title_fullStr	Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan
title_full_unstemmed	Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan
title_sort	customer satisfaction toward sahabat eon program / mohd redza nizam radzuan
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/21483/ http://ir.uitm.edu.my/id/eprint/21483/1/PPb_MOHD%20REDZA%20NIZAM%20RADZUAN%20M%20BM%2008_5.pdf
first_indexed	2023-09-18T23:06:39Z
last_indexed	2023-09-18T23:06:39Z
_version_	1777418527720865792

Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan

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