Customers' perceptions towards Mid Valley Megamall's servicescapes in 2008 / Nur Fazliana Mohd Zuki

This research is conducted for the purposed of "Customers' Perceptions towards Mid Valley Megamall's Servicescapes in 2008". With the fast growing numbers of shopping malls and giant shopping malls (megamall) around the world and Malaysia principally, the competitions for these c...

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Main Author:	Mohd ZukiNur Fazliana Mohd Zuki, Nur Fazliana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations Shopping centers. Shopping malls
Online Access:	http://ir.uitm.edu.my/id/eprint/21496/ http://ir.uitm.edu.my/id/eprint/21496/1/PPb_NUR%20FAZLIANA%20MOHD%20ZUKI%20M%20BM%2008_5.pdf

id	uitm-21496
recordtype	eprints
spelling	uitm-214962018-11-01T09:18:15Z http://ir.uitm.edu.my/id/eprint/21496/ Customers' perceptions towards Mid Valley Megamall's servicescapes in 2008 / Nur Fazliana Mohd Zuki Mohd ZukiNur Fazliana Mohd Zuki, Nur Fazliana Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations Shopping centers. Shopping malls This research is conducted for the purposed of "Customers' Perceptions towards Mid Valley Megamall's Servicescapes in 2008". With the fast growing numbers of shopping malls and giant shopping malls (megamall) around the world and Malaysia principally, the competitions for these companies to be the best attraction for the customers are very stiffs. This is because the attraction can lead for bigger crowds and in the greatest extent; the shopping mall can be one of the tourists' attractions for shopping in one country. Since these facilities are only a service provider, their services are usually be assessed by their service environment or the servicescapes of their facilities. This research is particularly to study customers' perceptions towards the servicescapes in terms of the location of the facility, the interior and exterior design, the ambient condition and interpersonal condition. The main objectives of the research are to measure the level of customers' perceptions towards servicescapes of Mid Valley Megamall, to recognize the relationship between respondents' demographic profiles with customers' perceptions towards servicescapes of Mid Valley Megamall and to identify the relationship between the servicescapes and customers' perceptions towards Mid Valley Megamall. This research is conducted by using non-probability sampling technique and the sampling method used is quota sampling. 100 customers of Mid Valley Megamall were selected to be the respondents by distributing each of them a questionnaire to answer. The conclusions of the study were from the outcome from the data analysis and findings. Based on the findings, some of the recommendations are suggested for the benefit of future research. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21496/1/PPb_NUR%20FAZLIANA%20MOHD%20ZUKI%20M%20BM%2008_5.pdf Mohd ZukiNur Fazliana Mohd Zuki, Nur Fazliana (2008) Customers' perceptions towards Mid Valley Megamall's servicescapes in 2008 / Nur Fazliana Mohd Zuki. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations Shopping centers. Shopping malls
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations Shopping centers. Shopping malls Mohd ZukiNur Fazliana Mohd Zuki, Nur Fazliana Customers' perceptions towards Mid Valley Megamall's servicescapes in 2008 / Nur Fazliana Mohd Zuki
description	This research is conducted for the purposed of "Customers' Perceptions towards Mid Valley Megamall's Servicescapes in 2008". With the fast growing numbers of shopping malls and giant shopping malls (megamall) around the world and Malaysia principally, the competitions for these companies to be the best attraction for the customers are very stiffs. This is because the attraction can lead for bigger crowds and in the greatest extent; the shopping mall can be one of the tourists' attractions for shopping in one country. Since these facilities are only a service provider, their services are usually be assessed by their service environment or the servicescapes of their facilities. This research is particularly to study customers' perceptions towards the servicescapes in terms of the location of the facility, the interior and exterior design, the ambient condition and interpersonal condition. The main objectives of the research are to measure the level of customers' perceptions towards servicescapes of Mid Valley Megamall, to recognize the relationship between respondents' demographic profiles with customers' perceptions towards servicescapes of Mid Valley Megamall and to identify the relationship between the servicescapes and customers' perceptions towards Mid Valley Megamall. This research is conducted by using non-probability sampling technique and the sampling method used is quota sampling. 100 customers of Mid Valley Megamall were selected to be the respondents by distributing each of them a questionnaire to answer. The conclusions of the study were from the outcome from the data analysis and findings. Based on the findings, some of the recommendations are suggested for the benefit of future research.
format	Student Project
author	Mohd ZukiNur Fazliana Mohd Zuki, Nur Fazliana
author_facet	Mohd ZukiNur Fazliana Mohd Zuki, Nur Fazliana
author_sort	Mohd ZukiNur Fazliana Mohd Zuki, Nur Fazliana
title	Customers' perceptions towards Mid Valley Megamall's servicescapes in 2008 / Nur Fazliana Mohd Zuki
title_short	Customers' perceptions towards Mid Valley Megamall's servicescapes in 2008 / Nur Fazliana Mohd Zuki
title_full	Customers' perceptions towards Mid Valley Megamall's servicescapes in 2008 / Nur Fazliana Mohd Zuki
title_fullStr	Customers' perceptions towards Mid Valley Megamall's servicescapes in 2008 / Nur Fazliana Mohd Zuki
title_full_unstemmed	Customers' perceptions towards Mid Valley Megamall's servicescapes in 2008 / Nur Fazliana Mohd Zuki
title_sort	customers' perceptions towards mid valley megamall's servicescapes in 2008 / nur fazliana mohd zuki
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/21496/ http://ir.uitm.edu.my/id/eprint/21496/1/PPb_NUR%20FAZLIANA%20MOHD%20ZUKI%20M%20BM%2008_5.pdf
first_indexed	2023-09-18T23:06:41Z
last_indexed	2023-09-18T23:06:41Z
_version_	1777418529621934080

Customers' perceptions towards Mid Valley Megamall's servicescapes in 2008 / Nur Fazliana Mohd Zuki

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