Determining the factors that influence the sales volume: a case study of MVBD, Menara Kuala Lumpur / Nuradlina Che Min

Determining the factors that influence the sales volume: a case study of MVBD, Menara Kuala Lumpur / Nuradlina Che Min

This study examines the factors of marketing mix that influence the sales volume of products and services offered. Specifically, the study examines the association between price; service, and promotional activities with sales volume. Delivering service quality is an essential strategy for success an...

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Bibliographic Details
Main Author: Che Min, Nuradlina
Format: Student Project
Language:English
Published: Faculty of Business and Management 2006
Subjects:
Marketing
Marketing research. Marketing research companies. Sales forecasting
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Customer services. Customer relations
Online Access:http://ir.uitm.edu.my/id/eprint/21499/
http://ir.uitm.edu.my/id/eprint/21499/1/PPb_NURADLINA%20CHE%20MIN%20M%20BM%2006_5.pdf

Internet

http://ir.uitm.edu.my/id/eprint/21499/
http://ir.uitm.edu.my/id/eprint/21499/1/PPb_NURADLINA%20CHE%20MIN%20M%20BM%2006_5.pdf

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