Determining the factors that influence the sales volume: a case study of MVBD, Menara Kuala Lumpur / Nuradlina Che Min
This study examines the factors of marketing mix that influence the sales volume of products and services offered. Specifically, the study examines the association between price; service, and promotional activities with sales volume. Delivering service quality is an essential strategy for success an...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2006
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| Online Access: | http://ir.uitm.edu.my/id/eprint/21499/ http://ir.uitm.edu.my/id/eprint/21499/1/PPb_NURADLINA%20CHE%20MIN%20M%20BM%2006_5.pdf |