Customer motivation towards salary deduction scheme: a case study of Amanah Saham Bumiputera (ASB) Scheme / Shareena Adnan

ASNS has offered 10 types of schemes, which are ASN, ASN 2, ASN 3, ASG-Pendidikan, ASG-Kesihatan, ASG-Persaraan, ASS, ASW 2020, ASM, and ASD. Salary deduction scheme is offer to those who are working and have fixed salary. This salary deduction scheme is meant for ASS unit holder. The investors can...

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Bibliographic Details
Main Author:	Adnan, Shareena
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Personal finance. Financial literacy
Online Access:	http://ir.uitm.edu.my/id/eprint/21503/ http://ir.uitm.edu.my/id/eprint/21503/1/PPb_SHAREENA%20ADNAN%20M%20BM%2007_5.pdf

id	uitm-21503
recordtype	eprints
spelling	uitm-215032018-11-01T08:58:05Z http://ir.uitm.edu.my/id/eprint/21503/ Customer motivation towards salary deduction scheme: a case study of Amanah Saham Bumiputera (ASB) Scheme / Shareena Adnan Adnan, Shareena Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Personal finance. Financial literacy ASNS has offered 10 types of schemes, which are ASN, ASN 2, ASN 3, ASG-Pendidikan, ASG-Kesihatan, ASG-Persaraan, ASS, ASW 2020, ASM, and ASD. Salary deduction scheme is offer to those who are working and have fixed salary. This salary deduction scheme is meant for ASS unit holder. The investors can deposit a minimum amount of RM10 of their salary into their account every month. But, there are some problems in terms of investors motivation towards the scheme In this context, this study mainly focuses on the customer's motivation towards salary deduction scheme. Moreover, this study seeks to know about the investors' savings motivator, motives behind savings withdrawal and the extent of acceptance towards communicated information regarding salary deduction scheme. In the first objective, the analysis shows that most of the investors agreed the main subscription motives in salary deduction scheme is because of investment purpose. For the second objective, the main reason of withdrawing is because of insufficient for other expenditure such as children education, daily expenditure etc. In the analysis for the third objective, most of the investors are satisfied with media used, the completeness and accuracy of the information The study was carried at Amanah Saham Nasional Berhad (ASNB), Kuala Lumpur and the respondents came from ASNB customers who come to ASNB counter services. Based on this study, some suggestions have been recommended to ASNB Management and the organization to come up with new strategies to enhance its image as well as increase the number of subscribers in the scheme offered. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21503/1/PPb_SHAREENA%20ADNAN%20M%20BM%2007_5.pdf Adnan, Shareena (2007) Customer motivation towards salary deduction scheme: a case study of Amanah Saham Bumiputera (ASB) Scheme / Shareena Adnan. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Personal finance. Financial literacy
spellingShingle	Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Personal finance. Financial literacy Adnan, Shareena Customer motivation towards salary deduction scheme: a case study of Amanah Saham Bumiputera (ASB) Scheme / Shareena Adnan
description	ASNS has offered 10 types of schemes, which are ASN, ASN 2, ASN 3, ASG-Pendidikan, ASG-Kesihatan, ASG-Persaraan, ASS, ASW 2020, ASM, and ASD. Salary deduction scheme is offer to those who are working and have fixed salary. This salary deduction scheme is meant for ASS unit holder. The investors can deposit a minimum amount of RM10 of their salary into their account every month. But, there are some problems in terms of investors motivation towards the scheme In this context, this study mainly focuses on the customer's motivation towards salary deduction scheme. Moreover, this study seeks to know about the investors' savings motivator, motives behind savings withdrawal and the extent of acceptance towards communicated information regarding salary deduction scheme. In the first objective, the analysis shows that most of the investors agreed the main subscription motives in salary deduction scheme is because of investment purpose. For the second objective, the main reason of withdrawing is because of insufficient for other expenditure such as children education, daily expenditure etc. In the analysis for the third objective, most of the investors are satisfied with media used, the completeness and accuracy of the information The study was carried at Amanah Saham Nasional Berhad (ASNB), Kuala Lumpur and the respondents came from ASNB customers who come to ASNB counter services. Based on this study, some suggestions have been recommended to ASNB Management and the organization to come up with new strategies to enhance its image as well as increase the number of subscribers in the scheme offered.
format	Student Project
author	Adnan, Shareena
author_facet	Adnan, Shareena
author_sort	Adnan, Shareena
title	Customer motivation towards salary deduction scheme: a case study of Amanah Saham Bumiputera (ASB) Scheme / Shareena Adnan
title_short	Customer motivation towards salary deduction scheme: a case study of Amanah Saham Bumiputera (ASB) Scheme / Shareena Adnan
title_full	Customer motivation towards salary deduction scheme: a case study of Amanah Saham Bumiputera (ASB) Scheme / Shareena Adnan
title_fullStr	Customer motivation towards salary deduction scheme: a case study of Amanah Saham Bumiputera (ASB) Scheme / Shareena Adnan
title_full_unstemmed	Customer motivation towards salary deduction scheme: a case study of Amanah Saham Bumiputera (ASB) Scheme / Shareena Adnan
title_sort	customer motivation towards salary deduction scheme: a case study of amanah saham bumiputera (asb) scheme / shareena adnan
publisher	Faculty of Business and Management
publishDate	2007
url	http://ir.uitm.edu.my/id/eprint/21503/ http://ir.uitm.edu.my/id/eprint/21503/1/PPb_SHAREENA%20ADNAN%20M%20BM%2007_5.pdf
first_indexed	2023-09-18T23:06:42Z
last_indexed	2023-09-18T23:06:42Z
_version_	1777418530633809920

Customer motivation towards salary deduction scheme: a case study of Amanah Saham Bumiputera (ASB) Scheme / Shareena Adnan

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