Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong

The growth of imitation business activities as well as the demand for the imitated product are keep arising. This research study aims to identify the factors influencing working adult in Kuching City to purchase imitated product. This study intends to examine the relationship of Price, Brand Name an...

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Main Author: Sulong, Anirul Sufiszah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2018
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/21514/
http://ir.uitm.edu.my/id/eprint/21514/1/PPb_ANIRUL%20SUFISZAH%20SULONG%20M%20BM%2018_5.pdf
id uitm-21514
recordtype eprints
spelling uitm-215142018-11-01T08:47:00Z http://ir.uitm.edu.my/id/eprint/21514/ Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong Sulong, Anirul Sufiszah Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives The growth of imitation business activities as well as the demand for the imitated product are keep arising. This research study aims to identify the factors influencing working adult in Kuching City to purchase imitated product. This study intends to examine the relationship of Price, Brand Name and social influence with purchase intention. Working adult between the age of 18 to more than 50 years old were selected randomly in Kuching City as respondents of analysis. 200 questionnaire were answered and valid for coding and analysis. Collected data were analyzed using SPSS version. The findings of this study show that all three elements have significant relationship with purchase intention. The results show that Price is the most critictical factor influencing working adult to purchase imitated product. However, further study may suggest to develop a bigger sample size and bigger geographical scope for a better findings. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21514/1/PPb_ANIRUL%20SUFISZAH%20SULONG%20M%20BM%2018_5.pdf Sulong, Anirul Sufiszah (2018) Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
spellingShingle Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Sulong, Anirul Sufiszah
Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong
description The growth of imitation business activities as well as the demand for the imitated product are keep arising. This research study aims to identify the factors influencing working adult in Kuching City to purchase imitated product. This study intends to examine the relationship of Price, Brand Name and social influence with purchase intention. Working adult between the age of 18 to more than 50 years old were selected randomly in Kuching City as respondents of analysis. 200 questionnaire were answered and valid for coding and analysis. Collected data were analyzed using SPSS version. The findings of this study show that all three elements have significant relationship with purchase intention. The results show that Price is the most critictical factor influencing working adult to purchase imitated product. However, further study may suggest to develop a bigger sample size and bigger geographical scope for a better findings.
format Student Project
author Sulong, Anirul Sufiszah
author_facet Sulong, Anirul Sufiszah
author_sort Sulong, Anirul Sufiszah
title Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong
title_short Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong
title_full Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong
title_fullStr Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong
title_full_unstemmed Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong
title_sort factors influencing working adults in kuching city to purchase imitate product / anirul sufiszah sulong
publisher Faculty of Business and Management
publishDate 2018
url http://ir.uitm.edu.my/id/eprint/21514/
http://ir.uitm.edu.my/id/eprint/21514/1/PPb_ANIRUL%20SUFISZAH%20SULONG%20M%20BM%2018_5.pdf
first_indexed 2023-09-18T23:06:43Z
last_indexed 2023-09-18T23:06:43Z
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