Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong

The growth of imitation business activities as well as the demand for the imitated product are keep arising. This research study aims to identify the factors influencing working adult in Kuching City to purchase imitated product. This study intends to examine the relationship of Price, Brand Name an...

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Bibliographic Details
Main Author:	Sulong, Anirul Sufiszah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/21514/ http://ir.uitm.edu.my/id/eprint/21514/1/PPb_ANIRUL%20SUFISZAH%20SULONG%20M%20BM%2018_5.pdf

id	uitm-21514
recordtype	eprints
spelling	uitm-215142018-11-01T08:47:00Z http://ir.uitm.edu.my/id/eprint/21514/ Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong Sulong, Anirul Sufiszah Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives The growth of imitation business activities as well as the demand for the imitated product are keep arising. This research study aims to identify the factors influencing working adult in Kuching City to purchase imitated product. This study intends to examine the relationship of Price, Brand Name and social influence with purchase intention. Working adult between the age of 18 to more than 50 years old were selected randomly in Kuching City as respondents of analysis. 200 questionnaire were answered and valid for coding and analysis. Collected data were analyzed using SPSS version. The findings of this study show that all three elements have significant relationship with purchase intention. The results show that Price is the most critictical factor influencing working adult to purchase imitated product. However, further study may suggest to develop a bigger sample size and bigger geographical scope for a better findings. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21514/1/PPb_ANIRUL%20SUFISZAH%20SULONG%20M%20BM%2018_5.pdf Sulong, Anirul Sufiszah (2018) Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Sulong, Anirul Sufiszah Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong
description	The growth of imitation business activities as well as the demand for the imitated product are keep arising. This research study aims to identify the factors influencing working adult in Kuching City to purchase imitated product. This study intends to examine the relationship of Price, Brand Name and social influence with purchase intention. Working adult between the age of 18 to more than 50 years old were selected randomly in Kuching City as respondents of analysis. 200 questionnaire were answered and valid for coding and analysis. Collected data were analyzed using SPSS version. The findings of this study show that all three elements have significant relationship with purchase intention. The results show that Price is the most critictical factor influencing working adult to purchase imitated product. However, further study may suggest to develop a bigger sample size and bigger geographical scope for a better findings.
format	Student Project
author	Sulong, Anirul Sufiszah
author_facet	Sulong, Anirul Sufiszah
author_sort	Sulong, Anirul Sufiszah
title	Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong
title_short	Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong
title_full	Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong
title_fullStr	Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong
title_full_unstemmed	Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong
title_sort	factors influencing working adults in kuching city to purchase imitate product / anirul sufiszah sulong
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21514/ http://ir.uitm.edu.my/id/eprint/21514/1/PPb_ANIRUL%20SUFISZAH%20SULONG%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:06:43Z
last_indexed	2023-09-18T23:06:43Z
_version_	1777418532266442752

Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong

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