Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim

This study is conducted to inspect the relationship between consumers’ purchase intention towards organic skincare products with attitude towards green brand, green brand positioning, green brand knowledge and subjective norms among consumers in Shah Alam, Selangor. The instrument used is questionna...

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Bibliographic Details
Main Author:	Ibrahim, Asiah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Environmental aspects. Green marketing Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/21519/ http://ir.uitm.edu.my/id/eprint/21519/1/PPb_ASIAH%20IBRAHIM%20M%20BM%2018_5.pdf

id	uitm-21519
recordtype	eprints
spelling	uitm-215192018-11-01T08:45:18Z http://ir.uitm.edu.my/id/eprint/21519/ Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim Ibrahim, Asiah Environmental aspects. Green marketing Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives This study is conducted to inspect the relationship between consumers’ purchase intention towards organic skincare products with attitude towards green brand, green brand positioning, green brand knowledge and subjective norms among consumers in Shah Alam, Selangor. The instrument used is questionnaire and the questions are adopted from several previous journals. A total of 100 sets of the questionnaire are distributed to the users and potential users of the organic skincare products for the data collection purpose. There are five variables used in this research which consists of four independent variables (with attitude towards green brand, green brand positioning, green brand knowledge and subjective norms) and an independent variable which is consumers’ purchase intention towards organic skincare products. Previous researchers found out that these independent variables have shown significant relationships with the dependent variable. The researcher used purposive sampling method in selecting the targeted respondents exclusively for this study. This study is valuable to many sources such as manufacturers and marketers to improve their strategies in gaining more potential consumers. Other than that, it is also useful to consumers to improve their knowledge and awareness about the environmental concerns. This study used Mohd Suki (2016) and Ko & Jin (2017) as the main reference which is related to the green purchase intention. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21519/1/PPb_ASIAH%20IBRAHIM%20M%20BM%2018_5.pdf Ibrahim, Asiah (2018) Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Environmental aspects. Green marketing Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Environmental aspects. Green marketing Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Ibrahim, Asiah Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim
description	This study is conducted to inspect the relationship between consumers’ purchase intention towards organic skincare products with attitude towards green brand, green brand positioning, green brand knowledge and subjective norms among consumers in Shah Alam, Selangor. The instrument used is questionnaire and the questions are adopted from several previous journals. A total of 100 sets of the questionnaire are distributed to the users and potential users of the organic skincare products for the data collection purpose. There are five variables used in this research which consists of four independent variables (with attitude towards green brand, green brand positioning, green brand knowledge and subjective norms) and an independent variable which is consumers’ purchase intention towards organic skincare products. Previous researchers found out that these independent variables have shown significant relationships with the dependent variable. The researcher used purposive sampling method in selecting the targeted respondents exclusively for this study. This study is valuable to many sources such as manufacturers and marketers to improve their strategies in gaining more potential consumers. Other than that, it is also useful to consumers to improve their knowledge and awareness about the environmental concerns. This study used Mohd Suki (2016) and Ko & Jin (2017) as the main reference which is related to the green purchase intention.
format	Student Project
author	Ibrahim, Asiah
author_facet	Ibrahim, Asiah
author_sort	Ibrahim, Asiah
title	Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim
title_short	Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim
title_full	Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim
title_fullStr	Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim
title_full_unstemmed	Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim
title_sort	factors affecting consumers’ purchase intention towards organic skincare products / asiah ibrahim
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21519/ http://ir.uitm.edu.my/id/eprint/21519/1/PPb_ASIAH%20IBRAHIM%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:06:44Z
last_indexed	2023-09-18T23:06:44Z
_version_	1777418532858888192

Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim

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