APA (7th ed.) Citation

Ali, H., Osman, '., & Syed Alwi, S. F. (2011). The effect of brand personality and brand identification on customer retention: Examining Islamic banking services in Malaysia / Husniyati Ali, 'Ismah Osman and Sharifah Faigah Syed Alwi. Research Management Institute (RMI).

Chicago Style (17th ed.) Citation

Ali, Husniyati, 'Ismah Osman, and Sharifah Faigah Syed Alwi. The Effect of Brand Personality and Brand Identification on Customer Retention: Examining Islamic Banking Services in Malaysia / Husniyati Ali, 'Ismah Osman and Sharifah Faigah Syed Alwi. Research Management Institute (RMI), 2011.

MLA (8th ed.) Citation

Ali, Husniyati, et al. The Effect of Brand Personality and Brand Identification on Customer Retention: Examining Islamic Banking Services in Malaysia / Husniyati Ali, 'Ismah Osman and Sharifah Faigah Syed Alwi. Research Management Institute (RMI), 2011.