Factors influence student’s online purchase intention through travel agency sites / Muhammad Farid Sabri

The issue of this research is for student’s online purchase intention through travel agency sites. There are increasing number that students that buying products and services from travel agency sites being cheated. This is because there are many reasons why customers always being cheated by travel a...

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Bibliographic Details
Main Author:	Sabri, Muhammad Farid
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer satisfaction Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/21573/ http://ir.uitm.edu.my/id/eprint/21573/1/PPb_MUHAMMAD%20FARID%20SABRI%20M%20BM%2018_5.pdf

id	uitm-21573
recordtype	eprints
spelling	uitm-215732018-11-14T09:18:03Z http://ir.uitm.edu.my/id/eprint/21573/ Factors influence student’s online purchase intention through travel agency sites / Muhammad Farid Sabri Sabri, Muhammad Farid Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer satisfaction Purchasing. Selling. Sales personnel. Sales executives The issue of this research is for student’s online purchase intention through travel agency sites. There are increasing number that students that buying products and services from travel agency sites being cheated. This is because there are many reasons why customers always being cheated by travel agency sites such as offering lower price packages. The results of this research are based on these two objectives. General objective is to identify factors influence students online purchase intention through agency sites. Second is to identify the significant relationship between personal security, uncertainty, customer loyalty, and customer satisfaction with student’s online purchase intention through travel agency sites. Lastly is to identify the most important factor that influence students online purchase intention through travel agency sites. The methodology for this research are first is multiple regression was used for analyze the first objective. Next is coefficient correlation analysis was used to achieves the second objective. Data was gathered by distribute questionnaire to students at UiTM Kampus Bandaraya Melaka. Then, the data are analyzed using SPSS (Statistical Package for the Social Science) version 22.0. The findings of this research are first, customer loyalty is not having relationship with online purchase intention. Last finding is customer satisfaction are the most important factor that influence online purchase intention. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21573/1/PPb_MUHAMMAD%20FARID%20SABRI%20M%20BM%2018_5.pdf Sabri, Muhammad Farid (2018) Factors influence student’s online purchase intention through travel agency sites / Muhammad Farid Sabri. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer satisfaction Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer satisfaction Purchasing. Selling. Sales personnel. Sales executives Sabri, Muhammad Farid Factors influence student’s online purchase intention through travel agency sites / Muhammad Farid Sabri
description	The issue of this research is for student’s online purchase intention through travel agency sites. There are increasing number that students that buying products and services from travel agency sites being cheated. This is because there are many reasons why customers always being cheated by travel agency sites such as offering lower price packages. The results of this research are based on these two objectives. General objective is to identify factors influence students online purchase intention through agency sites. Second is to identify the significant relationship between personal security, uncertainty, customer loyalty, and customer satisfaction with student’s online purchase intention through travel agency sites. Lastly is to identify the most important factor that influence students online purchase intention through travel agency sites. The methodology for this research are first is multiple regression was used for analyze the first objective. Next is coefficient correlation analysis was used to achieves the second objective. Data was gathered by distribute questionnaire to students at UiTM Kampus Bandaraya Melaka. Then, the data are analyzed using SPSS (Statistical Package for the Social Science) version 22.0. The findings of this research are first, customer loyalty is not having relationship with online purchase intention. Last finding is customer satisfaction are the most important factor that influence online purchase intention.
format	Student Project
author	Sabri, Muhammad Farid
author_facet	Sabri, Muhammad Farid
author_sort	Sabri, Muhammad Farid
title	Factors influence student’s online purchase intention through travel agency sites / Muhammad Farid Sabri
title_short	Factors influence student’s online purchase intention through travel agency sites / Muhammad Farid Sabri
title_full	Factors influence student’s online purchase intention through travel agency sites / Muhammad Farid Sabri
title_fullStr	Factors influence student’s online purchase intention through travel agency sites / Muhammad Farid Sabri
title_full_unstemmed	Factors influence student’s online purchase intention through travel agency sites / Muhammad Farid Sabri
title_sort	factors influence student’s online purchase intention through travel agency sites / muhammad farid sabri
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21573/ http://ir.uitm.edu.my/id/eprint/21573/1/PPb_MUHAMMAD%20FARID%20SABRI%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:06:51Z
last_indexed	2023-09-18T23:06:51Z
_version_	1777418540771442688

Factors influence student’s online purchase intention through travel agency sites / Muhammad Farid Sabri

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