Factors influencing consumer electronic word-of-mouth intention among Gen-Y towards travel destination / Muhammad Ikram Badrul Hisham
This research purpose is to study the factor influencing consumers’ eWOM intention among generation Y towards travel destination. Electronic word-of-mouth (eWOM) have received significant attention in recent years which could influence the purchasing decisions of consumers. Thus, eWOM can happen in...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/21588/ http://ir.uitm.edu.my/id/eprint/21588/1/PPb_MUHAMMAD%20IKRAM%20BADRUL%20HISHAM%20M%20%20BM%2018_5.pdf |