Factor affecting purchasing intention towards green products among Generation Y in Malacca City / Nur Anis Nor Azlan

The aim of this research is to examine factors affecting generation Y towards intention to purchase green product. In today’s society whereby technology is rapidly growing day by day, it is one of the main causes towards the changes in the environment. Nevertheless, these changes in the environment...

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Main Author:	Nor Azlan, Nur Anis
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Environmental aspects. Green marketing Social aspects. Social marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/21606/ http://ir.uitm.edu.my/id/eprint/21606/1/PPb_NUR%20ANIS%20NOR%20AZLAN%20M%20%20BM%2018_5.pdf

id	uitm-21606
recordtype	eprints
spelling	uitm-216062018-11-16T03:33:24Z http://ir.uitm.edu.my/id/eprint/21606/ Factor affecting purchasing intention towards green products among Generation Y in Malacca City / Nur Anis Nor Azlan Nor Azlan, Nur Anis Environmental aspects. Green marketing Social aspects. Social marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives The aim of this research is to examine factors affecting generation Y towards intention to purchase green product. In today’s society whereby technology is rapidly growing day by day, it is one of the main causes towards the changes in the environment. Nevertheless, these changes in the environment may be positively or negatively affected. It is the role of people to have the right mind set in order to keep the environment healthy. Thus, this survey is conducted to find out the factors affecting consumers’ attitude in purchasing green products. To zoom in further, this research will be targeted on generation Y, with age ranging from 24 to 40. Therefore, there are four independent variables that had been identified in this research project to understand the factors that could affect generation Y toward intention to purchase green products which are environmental concern, social influences, self-image and man-nature orientation. Primary data was collected for this research proposes. Primary data were collected through questionnaire in order to investigate our research objective. 382 sets of questionnaire were distributed to the respondents. The collected data were then complied by using the Software Package for Social Sciences (SPSS). The SPSS help to carry out the reliability test, descriptive analysis, multiple linear regression and Pearson correlation analysis to test the hypothesis. Consequently, this study carries out to determine the significance of contributing generation Y toward intention to purchase green products in Malacca City. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21606/1/PPb_NUR%20ANIS%20NOR%20AZLAN%20M%20%20BM%2018_5.pdf Nor Azlan, Nur Anis (2018) Factor affecting purchasing intention towards green products among Generation Y in Malacca City / Nur Anis Nor Azlan. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Environmental aspects. Green marketing Social aspects. Social marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Environmental aspects. Green marketing Social aspects. Social marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives Nor Azlan, Nur Anis Factor affecting purchasing intention towards green products among Generation Y in Malacca City / Nur Anis Nor Azlan
description	The aim of this research is to examine factors affecting generation Y towards intention to purchase green product. In today’s society whereby technology is rapidly growing day by day, it is one of the main causes towards the changes in the environment. Nevertheless, these changes in the environment may be positively or negatively affected. It is the role of people to have the right mind set in order to keep the environment healthy. Thus, this survey is conducted to find out the factors affecting consumers’ attitude in purchasing green products. To zoom in further, this research will be targeted on generation Y, with age ranging from 24 to 40. Therefore, there are four independent variables that had been identified in this research project to understand the factors that could affect generation Y toward intention to purchase green products which are environmental concern, social influences, self-image and man-nature orientation. Primary data was collected for this research proposes. Primary data were collected through questionnaire in order to investigate our research objective. 382 sets of questionnaire were distributed to the respondents. The collected data were then complied by using the Software Package for Social Sciences (SPSS). The SPSS help to carry out the reliability test, descriptive analysis, multiple linear regression and Pearson correlation analysis to test the hypothesis. Consequently, this study carries out to determine the significance of contributing generation Y toward intention to purchase green products in Malacca City.
format	Student Project
author	Nor Azlan, Nur Anis
author_facet	Nor Azlan, Nur Anis
author_sort	Nor Azlan, Nur Anis
title	Factor affecting purchasing intention towards green products among Generation Y in Malacca City / Nur Anis Nor Azlan
title_short	Factor affecting purchasing intention towards green products among Generation Y in Malacca City / Nur Anis Nor Azlan
title_full	Factor affecting purchasing intention towards green products among Generation Y in Malacca City / Nur Anis Nor Azlan
title_fullStr	Factor affecting purchasing intention towards green products among Generation Y in Malacca City / Nur Anis Nor Azlan
title_full_unstemmed	Factor affecting purchasing intention towards green products among Generation Y in Malacca City / Nur Anis Nor Azlan
title_sort	factor affecting purchasing intention towards green products among generation y in malacca city / nur anis nor azlan
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21606/ http://ir.uitm.edu.my/id/eprint/21606/1/PPb_NUR%20ANIS%20NOR%20AZLAN%20M%20%20BM%2018_5.pdf
first_indexed	2023-09-18T23:06:56Z
last_indexed	2023-09-18T23:06:56Z
_version_	1777418545419780096

Factor affecting purchasing intention towards green products among Generation Y in Malacca City / Nur Anis Nor Azlan

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