Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi

The purpose of this research is to examine the factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur. This study examine adoption of social media as a business platform with five independent variables consists of performance expectancy, perceive...

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Bibliographic Details
Main Author:	Azizi, Nur Farah Afiqah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Social aspects. Social marketing Market segmentation. Target marketing Melaka
Online Access:	http://ir.uitm.edu.my/id/eprint/21654/ http://ir.uitm.edu.my/id/eprint/21654/1/PPb_NUR%20FARAH%20AFIQAH%20AZIZI%20M%20BM%2018_5.pdf

id	uitm-21654
recordtype	eprints
spelling	uitm-216542018-11-16T03:34:13Z http://ir.uitm.edu.my/id/eprint/21654/ Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi Azizi, Nur Farah Afiqah Social aspects. Social marketing Market segmentation. Target marketing Melaka The purpose of this research is to examine the factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur. This study examine adoption of social media as a business platform with five independent variables consists of performance expectancy, perceived ease of use, social influence, perceived enjoyment and facilitating condition. The respondents were students entrepreneur in UiTM Cawangan Melaka Kampus Bandaraya Melaka. The data had been collected from 181 respondents which withdrawn from the total 311 element of population by using simple random sampling method. The method used in this study are reliability analysis, descriptive statistics, correlational analysis and multiple regression analysis by using SPSS software. Thus, Multiple Regression analysis indicates that there are significant relationship between independent variable (performance expectancy, perceived ease of use, perceived enjoyment and facilitating condition) and dependent variable (adoption of social media as a business platform). Regression analysis also reveals that facilitating condition is the most influential factors towards adoption of social media as a business platform. This research are beneficial to Small Medium Enterprise (SMEs) and students entrepreneur to improve their business their business by using social media platform. Besides, Companies Commission of Malaysia and researcher will have the knowledge and data regarding student’s entrepreneur in Malaysia. Consumers will have the advantage to gain knowledge on products sold by student’s entrepreneur in Malaysia. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21654/1/PPb_NUR%20FARAH%20AFIQAH%20AZIZI%20M%20BM%2018_5.pdf Azizi, Nur Farah Afiqah (2018) Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Social aspects. Social marketing Market segmentation. Target marketing Melaka
spellingShingle	Social aspects. Social marketing Market segmentation. Target marketing Melaka Azizi, Nur Farah Afiqah Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi
description	The purpose of this research is to examine the factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur. This study examine adoption of social media as a business platform with five independent variables consists of performance expectancy, perceived ease of use, social influence, perceived enjoyment and facilitating condition. The respondents were students entrepreneur in UiTM Cawangan Melaka Kampus Bandaraya Melaka. The data had been collected from 181 respondents which withdrawn from the total 311 element of population by using simple random sampling method. The method used in this study are reliability analysis, descriptive statistics, correlational analysis and multiple regression analysis by using SPSS software. Thus, Multiple Regression analysis indicates that there are significant relationship between independent variable (performance expectancy, perceived ease of use, perceived enjoyment and facilitating condition) and dependent variable (adoption of social media as a business platform). Regression analysis also reveals that facilitating condition is the most influential factors towards adoption of social media as a business platform. This research are beneficial to Small Medium Enterprise (SMEs) and students entrepreneur to improve their business their business by using social media platform. Besides, Companies Commission of Malaysia and researcher will have the knowledge and data regarding student’s entrepreneur in Malaysia. Consumers will have the advantage to gain knowledge on products sold by student’s entrepreneur in Malaysia.
format	Student Project
author	Azizi, Nur Farah Afiqah
author_facet	Azizi, Nur Farah Afiqah
author_sort	Azizi, Nur Farah Afiqah
title	Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi
title_short	Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi
title_full	Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi
title_fullStr	Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi
title_full_unstemmed	Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi
title_sort	factors contributing to the adoption of social media as a business platform among uitm students entrepreneur / nur farah afiqah azizi
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21654/ http://ir.uitm.edu.my/id/eprint/21654/1/PPb_NUR%20FARAH%20AFIQAH%20AZIZI%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:07:02Z
last_indexed	2023-09-18T23:07:02Z
_version_	1777418552253349888

Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi

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