A study on consumers' preference towards Islamic banking services: An empirical investigation in Mersing, Johor / Zayanahusna Idris
The Malaysian Islamic banking sector, with 13% share of the total global Islamic banking assets, has continuously outperformed the conventional banking sector with average annual asset growth rate of 18.6% between 2008 and 2012, while conventional banking grew at 9.3% for the same period (The Star O...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business Management
2015
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/21716/ http://ir.uitm.edu.my/id/eprint/21716/1/PPb_ZAYANAHUSNA%20IDRIS%20J%20BM15_5.pdf |