Graphic roles in constructing an appealing packaging of traditional health herbal products / Hanafi Mohd Tahir, Mohd Khairul Azahari Abdul Rani and Syahrul Nizam Shaari

Nowadays lifestyle, consumers tend to obtain health herbal's products as supplements. Varieties of brand names with range of packaging design exceptional. Even though there are varieties and abundance in the market, majority of the consumers self-assured to utilize imported health herbal produc...

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Main Authors:	Tahir, Hanafi Mohd, Abdul Rani, Mohd Khairul Azahari, Shaari, Syahrul Nizam
Format:	Research Reports
Language:	English
Published:	Research Management Institute (RMI) 2011
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/21737/ http://ir.uitm.edu.my/id/eprint/21737/1/LP_HANAFI%20MOHD%20TAHIR%20RMI%2011_5.pdf

id	uitm-21737
recordtype	eprints
spelling	uitm-217372018-10-03T06:53:23Z http://ir.uitm.edu.my/id/eprint/21737/ Graphic roles in constructing an appealing packaging of traditional health herbal products / Hanafi Mohd Tahir, Mohd Khairul Azahari Abdul Rani and Syahrul Nizam Shaari Tahir, Hanafi Mohd Abdul Rani, Mohd Khairul Azahari Shaari, Syahrul Nizam Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Nowadays lifestyle, consumers tend to obtain health herbal's products as supplements. Varieties of brand names with range of packaging design exceptional. Even though there are varieties and abundance in the market, majority of the consumers self-assured to utilize imported health herbal products. Undeniably, imported health products monopolize the Malaysian market. Nevertheless both of the products guarantee and represent the same benefits of energy booster, "for health and for energy". Consumer will purchase a product if it's consider safe to use even though was first time purchasing it. Self-service environment becomes a trend on selling products. Packaging has become a media and it has ability to communicate. This research will include a review on the roles of graphics towards packaging industries, traditional and imported health herbal products (capsule based) in Malaysian market. Through this research, result showed that most respondents believe imported health herbal products are popular among the consumers choice. In fact imported health herbal products approaches in promoting their products were more successful than those of traditional health herbal companies. Researcher found that the majority of the consumers in Malaysian market are brand oriented. Most Malaysian consumers feel safe, confident to use imported health herbal products. Graphic elements on the packaging design showed results that it affect the buying decision. It is also strongly noted that product promises of traditional health herbal product on the packaging are one of major factors that attract consumer because consumer will feel save to use it Other factors to be taken into consideration are aggressive promotions and impressive advertising. In fact, it will help traditional health herbal products valuable and good investments to the government industry. Research Management Institute (RMI) 2011 Research Reports NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21737/1/LP_HANAFI%20MOHD%20TAHIR%20RMI%2011_5.pdf Tahir, Hanafi Mohd and Abdul Rani, Mohd Khairul Azahari and Shaari, Syahrul Nizam (2011) Graphic roles in constructing an appealing packaging of traditional health herbal products / Hanafi Mohd Tahir, Mohd Khairul Azahari Abdul Rani and Syahrul Nizam Shaari. [Research Reports] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Tahir, Hanafi Mohd Abdul Rani, Mohd Khairul Azahari Shaari, Syahrul Nizam Graphic roles in constructing an appealing packaging of traditional health herbal products / Hanafi Mohd Tahir, Mohd Khairul Azahari Abdul Rani and Syahrul Nizam Shaari
description	Nowadays lifestyle, consumers tend to obtain health herbal's products as supplements. Varieties of brand names with range of packaging design exceptional. Even though there are varieties and abundance in the market, majority of the consumers self-assured to utilize imported health herbal products. Undeniably, imported health products monopolize the Malaysian market. Nevertheless both of the products guarantee and represent the same benefits of energy booster, "for health and for energy". Consumer will purchase a product if it's consider safe to use even though was first time purchasing it. Self-service environment becomes a trend on selling products. Packaging has become a media and it has ability to communicate. This research will include a review on the roles of graphics towards packaging industries, traditional and imported health herbal products (capsule based) in Malaysian market. Through this research, result showed that most respondents believe imported health herbal products are popular among the consumers choice. In fact imported health herbal products approaches in promoting their products were more successful than those of traditional health herbal companies. Researcher found that the majority of the consumers in Malaysian market are brand oriented. Most Malaysian consumers feel safe, confident to use imported health herbal products. Graphic elements on the packaging design showed results that it affect the buying decision. It is also strongly noted that product promises of traditional health herbal product on the packaging are one of major factors that attract consumer because consumer will feel save to use it Other factors to be taken into consideration are aggressive promotions and impressive advertising. In fact, it will help traditional health herbal products valuable and good investments to the government industry.
format	Research Reports
author	Tahir, Hanafi Mohd Abdul Rani, Mohd Khairul Azahari Shaari, Syahrul Nizam
author_facet	Tahir, Hanafi Mohd Abdul Rani, Mohd Khairul Azahari Shaari, Syahrul Nizam
author_sort	Tahir, Hanafi Mohd
title	Graphic roles in constructing an appealing packaging of traditional health herbal products / Hanafi Mohd Tahir, Mohd Khairul Azahari Abdul Rani and Syahrul Nizam Shaari
title_short	Graphic roles in constructing an appealing packaging of traditional health herbal products / Hanafi Mohd Tahir, Mohd Khairul Azahari Abdul Rani and Syahrul Nizam Shaari
title_full	Graphic roles in constructing an appealing packaging of traditional health herbal products / Hanafi Mohd Tahir, Mohd Khairul Azahari Abdul Rani and Syahrul Nizam Shaari
title_fullStr	Graphic roles in constructing an appealing packaging of traditional health herbal products / Hanafi Mohd Tahir, Mohd Khairul Azahari Abdul Rani and Syahrul Nizam Shaari
title_full_unstemmed	Graphic roles in constructing an appealing packaging of traditional health herbal products / Hanafi Mohd Tahir, Mohd Khairul Azahari Abdul Rani and Syahrul Nizam Shaari
title_sort	graphic roles in constructing an appealing packaging of traditional health herbal products / hanafi mohd tahir, mohd khairul azahari abdul rani and syahrul nizam shaari
publisher	Research Management Institute (RMI)
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/21737/ http://ir.uitm.edu.my/id/eprint/21737/1/LP_HANAFI%20MOHD%20TAHIR%20RMI%2011_5.pdf
first_indexed	2023-09-18T23:07:13Z
last_indexed	2023-09-18T23:07:13Z
_version_	1777418562984476672

Graphic roles in constructing an appealing packaging of traditional health herbal products / Hanafi Mohd Tahir, Mohd Khairul Azahari Abdul Rani and Syahrul Nizam Shaari

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