Identifying preferred medium used in delivering effective Malaysian animated public service announcements (PSAs) among students / Dzaa Imma Abd Latiff, Mohd Anwar Fahmi Haridas Abdullah and Noor Ashmalia Mohd Asyraff

Animation is a simulation of movement created by displaying a series of pictures or frames, (i.e., cartoons) based on reality or fantasy which give impact to people's mind in terms of intellectuality, moral, and attitude. Public Service Announcements (PSAs) are designed to raise awareness, to c...

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Main Authors:	Abd Latiff, Dzaa Imma, Abdullah, Mohd Anwar Fahmi Haridas, Mohd Asyraff, Noor Ashmalia
Format:	Research Reports
Language:	English
Published:	Research Management Institute (RMI) 2011
Subjects:	Learning. Learning strategies Study and teaching. Research
Online Access:	http://ir.uitm.edu.my/id/eprint/21738/ http://ir.uitm.edu.my/id/eprint/21738/1/LP_DZAA%20IMMA%20ABD%20LATIFF%20RMI%2011_5.pdf

id	uitm-21738
recordtype	eprints
spelling	uitm-217382018-10-03T06:51:03Z http://ir.uitm.edu.my/id/eprint/21738/ Identifying preferred medium used in delivering effective Malaysian animated public service announcements (PSAs) among students / Dzaa Imma Abd Latiff, Mohd Anwar Fahmi Haridas Abdullah and Noor Ashmalia Mohd Asyraff Abd Latiff, Dzaa Imma Abdullah, Mohd Anwar Fahmi Haridas Mohd Asyraff, Noor Ashmalia Learning. Learning strategies Study and teaching. Research Animation is a simulation of movement created by displaying a series of pictures or frames, (i.e., cartoons) based on reality or fantasy which give impact to people's mind in terms of intellectuality, moral, and attitude. Public Service Announcements (PSAs) are designed to raise awareness, to change attitudes or to change ingrained behaviors. As technology develops, many PSAs apply animated characters in public health and safety campaigns. However, previous researchers were more interested to investigate the effect of PSA to students instead of the medium itself. Therefore, the researcher was interested to study whether the animated PSAs should be an effective tool in delivering messages to student in determining its effectiveness. Correlation analysis was used to study the relationship between preferred medium used, media interactivity and the effectiveness of animated PSAs among students. Findings showed that there was a strong positive relationship between Internet, Mobile phone and the effectiveness of Malaysian animated PSAs among students. This study is designed to determine the various functions of animation in public service announcements especially in understanding the needs of local context towards the government, consultants and media practices' parameters. Research Management Institute (RMI) 2011 Research Reports NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21738/1/LP_DZAA%20IMMA%20ABD%20LATIFF%20RMI%2011_5.pdf Abd Latiff, Dzaa Imma and Abdullah, Mohd Anwar Fahmi Haridas and Mohd Asyraff, Noor Ashmalia (2011) Identifying preferred medium used in delivering effective Malaysian animated public service announcements (PSAs) among students / Dzaa Imma Abd Latiff, Mohd Anwar Fahmi Haridas Abdullah and Noor Ashmalia Mohd Asyraff. [Research Reports] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Learning. Learning strategies Study and teaching. Research
spellingShingle	Learning. Learning strategies Study and teaching. Research Abd Latiff, Dzaa Imma Abdullah, Mohd Anwar Fahmi Haridas Mohd Asyraff, Noor Ashmalia Identifying preferred medium used in delivering effective Malaysian animated public service announcements (PSAs) among students / Dzaa Imma Abd Latiff, Mohd Anwar Fahmi Haridas Abdullah and Noor Ashmalia Mohd Asyraff
description	Animation is a simulation of movement created by displaying a series of pictures or frames, (i.e., cartoons) based on reality or fantasy which give impact to people's mind in terms of intellectuality, moral, and attitude. Public Service Announcements (PSAs) are designed to raise awareness, to change attitudes or to change ingrained behaviors. As technology develops, many PSAs apply animated characters in public health and safety campaigns. However, previous researchers were more interested to investigate the effect of PSA to students instead of the medium itself. Therefore, the researcher was interested to study whether the animated PSAs should be an effective tool in delivering messages to student in determining its effectiveness. Correlation analysis was used to study the relationship between preferred medium used, media interactivity and the effectiveness of animated PSAs among students. Findings showed that there was a strong positive relationship between Internet, Mobile phone and the effectiveness of Malaysian animated PSAs among students. This study is designed to determine the various functions of animation in public service announcements especially in understanding the needs of local context towards the government, consultants and media practices' parameters.
format	Research Reports
author	Abd Latiff, Dzaa Imma Abdullah, Mohd Anwar Fahmi Haridas Mohd Asyraff, Noor Ashmalia
author_facet	Abd Latiff, Dzaa Imma Abdullah, Mohd Anwar Fahmi Haridas Mohd Asyraff, Noor Ashmalia
author_sort	Abd Latiff, Dzaa Imma
title	Identifying preferred medium used in delivering effective Malaysian animated public service announcements (PSAs) among students / Dzaa Imma Abd Latiff, Mohd Anwar Fahmi Haridas Abdullah and Noor Ashmalia Mohd Asyraff
title_short	Identifying preferred medium used in delivering effective Malaysian animated public service announcements (PSAs) among students / Dzaa Imma Abd Latiff, Mohd Anwar Fahmi Haridas Abdullah and Noor Ashmalia Mohd Asyraff
title_full	Identifying preferred medium used in delivering effective Malaysian animated public service announcements (PSAs) among students / Dzaa Imma Abd Latiff, Mohd Anwar Fahmi Haridas Abdullah and Noor Ashmalia Mohd Asyraff
title_fullStr	Identifying preferred medium used in delivering effective Malaysian animated public service announcements (PSAs) among students / Dzaa Imma Abd Latiff, Mohd Anwar Fahmi Haridas Abdullah and Noor Ashmalia Mohd Asyraff
title_full_unstemmed	Identifying preferred medium used in delivering effective Malaysian animated public service announcements (PSAs) among students / Dzaa Imma Abd Latiff, Mohd Anwar Fahmi Haridas Abdullah and Noor Ashmalia Mohd Asyraff
title_sort	identifying preferred medium used in delivering effective malaysian animated public service announcements (psas) among students / dzaa imma abd latiff, mohd anwar fahmi haridas abdullah and noor ashmalia mohd asyraff
publisher	Research Management Institute (RMI)
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/21738/ http://ir.uitm.edu.my/id/eprint/21738/1/LP_DZAA%20IMMA%20ABD%20LATIFF%20RMI%2011_5.pdf
first_indexed	2023-09-18T23:07:13Z
last_indexed	2023-09-18T23:07:13Z
_version_	1777418563131277312

Identifying preferred medium used in delivering effective Malaysian animated public service announcements (PSAs) among students / Dzaa Imma Abd Latiff, Mohd Anwar Fahmi Haridas Abdullah and Noor Ashmalia Mohd Asyraff

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