The impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / Shahrul Ridzuan Jamari
The purpose of this study is to identify the impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector. The research is based on a sample of 136 respondents. The results show that Customer trust, Customer identification and Customer satisf...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/21768/ http://ir.uitm.edu.my/id/eprint/21768/1/PPb_SHAHRUL%20RIDZUAN%20JAMARI%20M%20BM%2018_5.pdf |
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uitm-21768 |
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eprints |
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uitm-217682018-12-18T08:54:36Z http://ir.uitm.edu.my/id/eprint/21768/ The impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / Shahrul Ridzuan Jamari Jamari, Shahrul Ridzuan Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction The purpose of this study is to identify the impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector. The research is based on a sample of 136 respondents. The results show that Customer trust, Customer identification and Customer satisfaction have significant influence on customer loyalty in banking sector. The emergence of new banking channels like as phone banking, Internet banking, Automated Teller Machines (ATM), furthermore developing financial market & global competition have constrained bankers to explore the importance of customer loyalty. For the banks to be successful in the intensively competitive environment, they are bound to attach importance to customer loyalty. Results of the current study reveal that customer trust, customer identification and customer satisfaction have significant effect on customer loyalty. Moreover, the study revealed that customer trust is found as the most influential variable for customer loyalty. The managerial implication of this research is the considerations of bank managers for the enhancement of their customer loyalty. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21768/1/PPb_SHAHRUL%20RIDZUAN%20JAMARI%20M%20BM%2018_5.pdf Jamari, Shahrul Ridzuan (2018) The impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / Shahrul Ridzuan Jamari. [Student Project] (Unpublished) |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| topic |
Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction |
| spellingShingle |
Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Jamari, Shahrul Ridzuan The impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / Shahrul Ridzuan Jamari |
| description |
The purpose of this study is to identify the impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector. The research is based on a sample of 136 respondents. The results show that Customer trust, Customer identification and Customer satisfaction have significant influence on customer loyalty in banking sector.
The emergence of new banking channels like as phone banking, Internet banking, Automated Teller Machines (ATM), furthermore developing financial market & global competition have constrained bankers to explore the importance of customer loyalty. For the banks to be successful in the intensively competitive environment, they are bound to attach importance to customer loyalty.
Results of the current study reveal that customer trust, customer identification and customer satisfaction have significant effect on customer loyalty. Moreover, the study revealed that customer trust is found as the most influential variable for customer loyalty. The managerial implication of this research is the considerations of bank managers for the enhancement of their customer loyalty. |
| format |
Student Project |
| author |
Jamari, Shahrul Ridzuan |
| author_facet |
Jamari, Shahrul Ridzuan |
| author_sort |
Jamari, Shahrul Ridzuan |
| title |
The impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / Shahrul Ridzuan Jamari |
| title_short |
The impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / Shahrul Ridzuan Jamari |
| title_full |
The impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / Shahrul Ridzuan Jamari |
| title_fullStr |
The impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / Shahrul Ridzuan Jamari |
| title_full_unstemmed |
The impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / Shahrul Ridzuan Jamari |
| title_sort |
impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / shahrul ridzuan jamari |
| publisher |
Faculty of Business and Management |
| publishDate |
2018 |
| url |
http://ir.uitm.edu.my/id/eprint/21768/ http://ir.uitm.edu.my/id/eprint/21768/1/PPb_SHAHRUL%20RIDZUAN%20JAMARI%20M%20BM%2018_5.pdf |
| first_indexed |
2023-09-18T23:07:17Z |
| last_indexed |
2023-09-18T23:07:17Z |
| _version_ |
1777418567389544448 |