The impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / Shahrul Ridzuan Jamari

The purpose of this study is to identify the impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector. The research is based on a sample of 136 respondents. The results show that Customer trust, Customer identification and Customer satisf...

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Bibliographic Details
Main Author: Jamari, Shahrul Ridzuan
Format: Student Project
Language:English
Published: Faculty of Business and Management 2018
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/21768/
http://ir.uitm.edu.my/id/eprint/21768/1/PPb_SHAHRUL%20RIDZUAN%20JAMARI%20M%20BM%2018_5.pdf

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