Factors that affecting purchase intention towards skincare products. A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia / Siti Najihah Rosman

The research conducted is to explore the factors affecting purchase intention of skincare brands: A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia. This study will begin with the research background, problem statement, following by objective of the research,...

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Bibliographic Details
Main Author:	Rosman, Siti Najihah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Universiti Teknologi MARA
Online Access:	http://ir.uitm.edu.my/id/eprint/21772/ http://ir.uitm.edu.my/id/eprint/21772/1/PPb_SITI%20NAJIHAH%20ROSMAN%20M%20BM%2018_5.pdf

id	uitm-21772
recordtype	eprints
spelling	uitm-217722018-12-26T01:37:09Z http://ir.uitm.edu.my/id/eprint/21772/ Factors that affecting purchase intention towards skincare products. A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia / Siti Najihah Rosman Rosman, Siti Najihah Marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Universiti Teknologi MARA The research conducted is to explore the factors affecting purchase intention of skincare brands: A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia. This study will begin with the research background, problem statement, following by objective of the research, research questions, hypothesis, and significance of the study. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21772/1/PPb_SITI%20NAJIHAH%20ROSMAN%20M%20BM%2018_5.pdf Rosman, Siti Najihah (2018) Factors that affecting purchase intention towards skincare products. A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia / Siti Najihah Rosman. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Universiti Teknologi MARA
spellingShingle	Marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Universiti Teknologi MARA Rosman, Siti Najihah Factors that affecting purchase intention towards skincare products. A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia / Siti Najihah Rosman
description	The research conducted is to explore the factors affecting purchase intention of skincare brands: A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia. This study will begin with the research background, problem statement, following by objective of the research, research questions, hypothesis, and significance of the study.
format	Student Project
author	Rosman, Siti Najihah
author_facet	Rosman, Siti Najihah
author_sort	Rosman, Siti Najihah
title	Factors that affecting purchase intention towards skincare products. A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia / Siti Najihah Rosman
title_short	Factors that affecting purchase intention towards skincare products. A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia / Siti Najihah Rosman
title_full	Factors that affecting purchase intention towards skincare products. A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia / Siti Najihah Rosman
title_fullStr	Factors that affecting purchase intention towards skincare products. A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia / Siti Najihah Rosman
title_full_unstemmed	Factors that affecting purchase intention towards skincare products. A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia / Siti Najihah Rosman
title_sort	factors that affecting purchase intention towards skincare products. a study of students in universiti teknologi mara (uitm) kampus bandaraya melaka, malaysia / siti najihah rosman
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21772/ http://ir.uitm.edu.my/id/eprint/21772/1/PPb_SITI%20NAJIHAH%20ROSMAN%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:07:17Z
last_indexed	2023-09-18T23:07:17Z
_version_	1777418567977795584

Factors that affecting purchase intention towards skincare products. A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia / Siti Najihah Rosman

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