A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli
This study is intends to investigate the factors that influence consumer intention to purchase counterfeit product among students in UiTM Bandaraya Melaka. Four objectives have been determined in this study. First, to identify whether there is significant relationship between social influence and co...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/21781/ http://ir.uitm.edu.my/id/eprint/21781/1/PPb_SITI%20NUR%20FATIN%20AYUNIE%20CHE%20MOHD%20ROSLI%20M%20BM%2018_5.pdf |