Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar

The purpose of study is to identify factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry. A review of the study in each area identifies key findings, collecting results and problem statement. This research will review’s the celebrity endors...

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Bibliographic Details
Main Author:	Wan Iskandar, Wan Farah Nadia
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Social aspects. Social marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/21791/ http://ir.uitm.edu.my/id/eprint/21791/1/PPb_WAN%20FARAH%20NADIA%20WAN%20ISKANDAR%20M%20BM%2018_5.pdf

id	uitm-21791
recordtype	eprints
spelling	uitm-217912018-12-26T01:47:55Z http://ir.uitm.edu.my/id/eprint/21791/ Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar Wan Iskandar, Wan Farah Nadia Social aspects. Social marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives The purpose of study is to identify factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry. A review of the study in each area identifies key findings, collecting results and problem statement. This research will review’s the celebrity endorsement literature review with a focus on the factors that influence employee’s intention. There are attractiveness, trustworthiness and attitude that control employee’s independent variable and employee’s purchase intention towards celebrity endorsement in health and beauty industry dependent variables. The researcher has adopted Theory of Planned Behaviour. The problems that had been studying when consumer refers to the false information, emotional effects, endorsed multiple products for money and big spender. This research will be supported by a sample size of minimum 103 employees from the total population of 140 employees of Jati Force Sdn Bhd. Data will be collected by distributing questionnaire to employees and the researchers will use non-probability sampling method. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21791/1/PPb_WAN%20FARAH%20NADIA%20WAN%20ISKANDAR%20M%20BM%2018_5.pdf Wan Iskandar, Wan Farah Nadia (2018) Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar. [Student Project] (Submitted)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Social aspects. Social marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Social aspects. Social marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Wan Iskandar, Wan Farah Nadia Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar
description	The purpose of study is to identify factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry. A review of the study in each area identifies key findings, collecting results and problem statement. This research will review’s the celebrity endorsement literature review with a focus on the factors that influence employee’s intention. There are attractiveness, trustworthiness and attitude that control employee’s independent variable and employee’s purchase intention towards celebrity endorsement in health and beauty industry dependent variables. The researcher has adopted Theory of Planned Behaviour. The problems that had been studying when consumer refers to the false information, emotional effects, endorsed multiple products for money and big spender. This research will be supported by a sample size of minimum 103 employees from the total population of 140 employees of Jati Force Sdn Bhd. Data will be collected by distributing questionnaire to employees and the researchers will use non-probability sampling method.
format	Student Project
author	Wan Iskandar, Wan Farah Nadia
author_facet	Wan Iskandar, Wan Farah Nadia
author_sort	Wan Iskandar, Wan Farah Nadia
title	Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar
title_short	Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar
title_full	Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar
title_fullStr	Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar
title_full_unstemmed	Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar
title_sort	factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / wan farah nadia wan iskandar
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21791/ http://ir.uitm.edu.my/id/eprint/21791/1/PPb_WAN%20FARAH%20NADIA%20WAN%20ISKANDAR%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:07:19Z
last_indexed	2023-09-18T23:07:19Z
_version_	1777418569460482048

Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar

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