A legal study of internet advertisement: medicine / Nurul Haizan Sukan and Marina Pilus

Medicine online advertisement has raised concern on consumer safety and wellness as the information contained in the advertisements can be misleading and false. Existing laws which govern medicine online advertising seem inadequate and inefficient to encounter the problems, and therefore it has limi...

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Main Authors:	Sukan, Nurul Haizan, Pilus, Marina
Format:	Student Project
Language:	English
Published:	Faculty of Law 2014
Subjects:	K Law in general. Comparative and uniform law. Jurisprudence
Online Access:	http://ir.uitm.edu.my/id/eprint/21822/ http://ir.uitm.edu.my/id/eprint/21822/1/PPb_NURUL%20HAIZAN%20SUKAN%20LW%2014_5.pdf

id	uitm-21822
recordtype	eprints
spelling	uitm-218222018-10-10T01:44:32Z http://ir.uitm.edu.my/id/eprint/21822/ A legal study of internet advertisement: medicine / Nurul Haizan Sukan and Marina Pilus Sukan, Nurul Haizan Pilus, Marina K Law in general. Comparative and uniform law. Jurisprudence Medicine online advertisement has raised concern on consumer safety and wellness as the information contained in the advertisements can be misleading and false. Existing laws which govern medicine online advertising seem inadequate and inefficient to encounter the problems, and therefore it has limited the power of enforcement. Whereas medicine’s advertising via the internet is on the rise. Therefore, it is important to study whether the existing laws in Malaysia are comprehensive enough to protect consumers from false advertisements relating to medicines. Thus, the research objective is to reform the laws involved in medicinal advertisements. This study has examined the relevant laws and regulations in Malaysia so as to reveal gaps in existing knowledge, which has filled out of the research. The methodology used in this study is qualitative research. The primary resources such as Acts in Malaysia, UK, US and Singapore were analyzed. Secondary resources such as articles and journals were reviewed. Then empirical research was also carried out by conducting interviews with respondents from the Ministry of Health (MOH) and Federation of Malaysian Consumers Associations (FOMCA) as well as surveys from the consumers themselves. The analysis of laws, respondents’ interviews and consumer surveys have indicated that the current laws are not comprehensive to control the online advertising of medicine which resulted in the lack of enforcement power. The research findings confirm that there are lacunas in the existing law governing the medicine’s internet advertising. Therefore, we recommend a law reform. Faculty of Law 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21822/1/PPb_NURUL%20HAIZAN%20SUKAN%20LW%2014_5.pdf Sukan, Nurul Haizan and Pilus, Marina (2014) A legal study of internet advertisement: medicine / Nurul Haizan Sukan and Marina Pilus. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	K Law in general. Comparative and uniform law. Jurisprudence
spellingShingle	K Law in general. Comparative and uniform law. Jurisprudence Sukan, Nurul Haizan Pilus, Marina A legal study of internet advertisement: medicine / Nurul Haizan Sukan and Marina Pilus
description	Medicine online advertisement has raised concern on consumer safety and wellness as the information contained in the advertisements can be misleading and false. Existing laws which govern medicine online advertising seem inadequate and inefficient to encounter the problems, and therefore it has limited the power of enforcement. Whereas medicine’s advertising via the internet is on the rise. Therefore, it is important to study whether the existing laws in Malaysia are comprehensive enough to protect consumers from false advertisements relating to medicines. Thus, the research objective is to reform the laws involved in medicinal advertisements. This study has examined the relevant laws and regulations in Malaysia so as to reveal gaps in existing knowledge, which has filled out of the research. The methodology used in this study is qualitative research. The primary resources such as Acts in Malaysia, UK, US and Singapore were analyzed. Secondary resources such as articles and journals were reviewed. Then empirical research was also carried out by conducting interviews with respondents from the Ministry of Health (MOH) and Federation of Malaysian Consumers Associations (FOMCA) as well as surveys from the consumers themselves. The analysis of laws, respondents’ interviews and consumer surveys have indicated that the current laws are not comprehensive to control the online advertising of medicine which resulted in the lack of enforcement power. The research findings confirm that there are lacunas in the existing law governing the medicine’s internet advertising. Therefore, we recommend a law reform.
format	Student Project
author	Sukan, Nurul Haizan Pilus, Marina
author_facet	Sukan, Nurul Haizan Pilus, Marina
author_sort	Sukan, Nurul Haizan
title	A legal study of internet advertisement: medicine / Nurul Haizan Sukan and Marina Pilus
title_short	A legal study of internet advertisement: medicine / Nurul Haizan Sukan and Marina Pilus
title_full	A legal study of internet advertisement: medicine / Nurul Haizan Sukan and Marina Pilus
title_fullStr	A legal study of internet advertisement: medicine / Nurul Haizan Sukan and Marina Pilus
title_full_unstemmed	A legal study of internet advertisement: medicine / Nurul Haizan Sukan and Marina Pilus
title_sort	legal study of internet advertisement: medicine / nurul haizan sukan and marina pilus
publisher	Faculty of Law
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/21822/ http://ir.uitm.edu.my/id/eprint/21822/1/PPb_NURUL%20HAIZAN%20SUKAN%20LW%2014_5.pdf
first_indexed	2023-09-18T23:07:23Z
last_indexed	2023-09-18T23:07:23Z
_version_	1777418573868695552

A legal study of internet advertisement: medicine / Nurul Haizan Sukan and Marina Pilus

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