Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon

Breastfeeding is generally considered by health professionals as the ideal feeding practice for infants. It is the first communication pathway between the mother and her infant. This study intends to measure the awareness level among young mothers regarding the importance of breastfeeding. Three det...

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Bibliographic Details
Main Author:	Faridon, Amira Najwa Fitri
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Advertising campaigns Women in public services. Women in public life Wives. Mothers. Pregnant women
Online Access:	http://ir.uitm.edu.my/id/eprint/21834/ http://ir.uitm.edu.my/id/eprint/21834/1/TD_NUR%20AMIRA%20NAJWA%20FITRI%20FARIDON%20M%20AD%2018_5.pdf

id	uitm-21834
recordtype	eprints
spelling	uitm-218342018-12-26T01:59:51Z http://ir.uitm.edu.my/id/eprint/21834/ Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon Faridon, Amira Najwa Fitri Advertising campaigns Women in public services. Women in public life Wives. Mothers. Pregnant women Breastfeeding is generally considered by health professionals as the ideal feeding practice for infants. It is the first communication pathway between the mother and her infant. This study intends to measure the awareness level among young mothers regarding the importance of breastfeeding. Three determining factors including knowledge, attitudes and practice will be used to assess the perception of mothers in Melaka, Malaysia. This cross-sectional study allows the researcher to determine trends and other information about the finding in the Melaka area. In order to conduct this study, I proposed using a survey by distributing a questionnaire online. The outcome of the survey will be analysed to measure the degree of agreement between the respondents. We hope that the findings of this study will show that the participant’s knowledge level regarding breastfeeding and how much they have reacted towards breastfeeding. The findings from the research will be discussed and used as the element for producing an effective Public Services Announcement (PSA) and awareness campaign that will educate mothers, about the benefits and practice of Breastfeeding. 2018 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21834/1/TD_NUR%20AMIRA%20NAJWA%20FITRI%20FARIDON%20M%20AD%2018_5.pdf Faridon, Amira Najwa Fitri (2018) Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon. Degree thesis, Uinversiti Teknologi MARA, Melaka.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Advertising campaigns Women in public services. Women in public life Wives. Mothers. Pregnant women
spellingShingle	Advertising campaigns Women in public services. Women in public life Wives. Mothers. Pregnant women Faridon, Amira Najwa Fitri Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon
description	Breastfeeding is generally considered by health professionals as the ideal feeding practice for infants. It is the first communication pathway between the mother and her infant. This study intends to measure the awareness level among young mothers regarding the importance of breastfeeding. Three determining factors including knowledge, attitudes and practice will be used to assess the perception of mothers in Melaka, Malaysia. This cross-sectional study allows the researcher to determine trends and other information about the finding in the Melaka area. In order to conduct this study, I proposed using a survey by distributing a questionnaire online. The outcome of the survey will be analysed to measure the degree of agreement between the respondents. We hope that the findings of this study will show that the participant’s knowledge level regarding breastfeeding and how much they have reacted towards breastfeeding. The findings from the research will be discussed and used as the element for producing an effective Public Services Announcement (PSA) and awareness campaign that will educate mothers, about the benefits and practice of Breastfeeding.
format	Thesis
author	Faridon, Amira Najwa Fitri
author_facet	Faridon, Amira Najwa Fitri
author_sort	Faridon, Amira Najwa Fitri
title	Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon
title_short	Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon
title_full	Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon
title_fullStr	Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon
title_full_unstemmed	Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon
title_sort	breastfeeding awareness among mother in melaka, malaysia / nur amira najwa fitri faridon
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21834/ http://ir.uitm.edu.my/id/eprint/21834/1/TD_NUR%20AMIRA%20NAJWA%20FITRI%20FARIDON%20M%20AD%2018_5.pdf
first_indexed	2023-09-18T23:07:25Z
last_indexed	2023-09-18T23:07:25Z
_version_	1777418575612477440

Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon

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