Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli

Packaging design is a vital role to attract consumer, and to persuade them to choose the product and acting as a brand communication. Also, packaging plays a big role in product display as packaging serves an instruments that influences consumer's in their purchasing behaviour. Packaging its...

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Bibliographic Details
Main Author:	Meor Sepli, Nurdalila
Format:	Thesis
Language:	English
Published:	2017
Subjects:	Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Packaging
Online Access:	http://ir.uitm.edu.my/id/eprint/21879/ http://ir.uitm.edu.my/id/eprint/21879/1/TD_NURDALILA%20MEOR%20SEPLI%20M%20AD%2017_5.pdf

id	uitm-21879
recordtype	eprints
spelling	uitm-218792018-12-26T02:03:13Z http://ir.uitm.edu.my/id/eprint/21879/ Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli Meor Sepli, Nurdalila Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Packaging Packaging design is a vital role to attract consumer, and to persuade them to choose the product and acting as a brand communication. Also, packaging plays a big role in product display as packaging serves an instruments that influences consumer's in their purchasing behaviour. Packaging itself can be stimulates by itself as a self promotion tool for a product. It can be determined by an attractive packaging quality, colour, and others elements of packaging to attract attentions. This is intended to promoting Tapai Pulut Sarimah to international commercialization through new packaging design and advertising, as packaging is one of the promotion tools in advertising. In this paperwork, quantitative method has been used in this research which is 50 respondents in Malacca were interviewed via structured questionaire to gather information regarding their perception to promoting Tapai Pulut Sarimah in international commercialization. The findings of this research is to invented packaging design for international commercialization and identify others elements of packaging design. 2017 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21879/1/TD_NURDALILA%20MEOR%20SEPLI%20M%20AD%2017_5.pdf Meor Sepli, Nurdalila (2017) Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli. Degree thesis, Universiti Teknologi MARA, Melaka.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Packaging
spellingShingle	Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Packaging Meor Sepli, Nurdalila Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli
description	Packaging design is a vital role to attract consumer, and to persuade them to choose the product and acting as a brand communication. Also, packaging plays a big role in product display as packaging serves an instruments that influences consumer's in their purchasing behaviour. Packaging itself can be stimulates by itself as a self promotion tool for a product. It can be determined by an attractive packaging quality, colour, and others elements of packaging to attract attentions. This is intended to promoting Tapai Pulut Sarimah to international commercialization through new packaging design and advertising, as packaging is one of the promotion tools in advertising. In this paperwork, quantitative method has been used in this research which is 50 respondents in Malacca were interviewed via structured questionaire to gather information regarding their perception to promoting Tapai Pulut Sarimah in international commercialization. The findings of this research is to invented packaging design for international commercialization and identify others elements of packaging design.
format	Thesis
author	Meor Sepli, Nurdalila
author_facet	Meor Sepli, Nurdalila
author_sort	Meor Sepli, Nurdalila
title	Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli
title_short	Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli
title_full	Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli
title_fullStr	Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli
title_full_unstemmed	Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli
title_sort	packaging design as a marketing tool in promoting tapai pulut sarimah / nurdalila meor sepli
publishDate	2017
url	http://ir.uitm.edu.my/id/eprint/21879/ http://ir.uitm.edu.my/id/eprint/21879/1/TD_NURDALILA%20MEOR%20SEPLI%20M%20AD%2017_5.pdf
first_indexed	2023-09-18T23:07:31Z
last_indexed	2023-09-18T23:07:31Z
_version_	1777418581940633600

Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli

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