A study on factors influencing the effectiveness of information content in newspaper advertising in promoting government's new policy: Goods and services tax (GST) / Mardzuki Madzlan

In the information management field, disseminating information is one of the critical factors in ensuring efficient information transferring between one point to another. It is an act to establish communication by sender in the act to share information to the receiver in an attempt to equip the rece...

Full description

Bibliographic Details
Main Author:	Madzlan, Mardzuki
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2018
Subjects:	Local government
Online Access:	http://ir.uitm.edu.my/id/eprint/22059/ http://ir.uitm.edu.my/id/eprint/22059/1/ABS_MARDZUKI%20MADZLAN%20TDRA%20VOL%2014%20IGS%2018.pdf

id	uitm-22059
recordtype	eprints
spelling	uitm-220592018-11-12T06:01:27Z http://ir.uitm.edu.my/id/eprint/22059/ A study on factors influencing the effectiveness of information content in newspaper advertising in promoting government's new policy: Goods and services tax (GST) / Mardzuki Madzlan Madzlan, Mardzuki Local government In the information management field, disseminating information is one of the critical factors in ensuring efficient information transferring between one point to another. It is an act to establish communication by sender in the act to share information to the receiver in an attempt to equip the receiver with new and useful information and also to inform an individual and a group of individual on information that is will give them interest. For the Government of Malaysia, it is a form of communication and important part in informing the public through mass media. One way that is often used by the government is the use of advertising as a tool to achieve specific goals through communication in transferring information to the public. It also used to create awareness and educate public on certain issues and also to introduce new policy and initiatives through a series of campaign using advertising. It provides an effective output using advertising strength in persuading the audience and its capability to enforce attitude change. Dissemination of information is an important issue to address among agencies in Malaysia, and as part of information management field and the new information society in the 20th century, information is an essential commodity and regarded as valuable in every sector and industry which gives organization advantages in every front. Advertising is a tool used to deliver information in most fashioned and interesting ways. It disseminates information using various mediums and this research focuses newspaper as a medium to disseminate information through newspaper advertisement… Institute of Graduate Studies, UiTM 2018 Book Section PeerReviewed text en http://ir.uitm.edu.my/id/eprint/22059/1/ABS_MARDZUKI%20MADZLAN%20TDRA%20VOL%2014%20IGS%2018.pdf Madzlan, Mardzuki (2018) A study on factors influencing the effectiveness of information content in newspaper advertising in promoting government's new policy: Goods and services tax (GST) / Mardzuki Madzlan. In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Local government
spellingShingle	Local government Madzlan, Mardzuki A study on factors influencing the effectiveness of information content in newspaper advertising in promoting government's new policy: Goods and services tax (GST) / Mardzuki Madzlan
description	In the information management field, disseminating information is one of the critical factors in ensuring efficient information transferring between one point to another. It is an act to establish communication by sender in the act to share information to the receiver in an attempt to equip the receiver with new and useful information and also to inform an individual and a group of individual on information that is will give them interest. For the Government of Malaysia, it is a form of communication and important part in informing the public through mass media. One way that is often used by the government is the use of advertising as a tool to achieve specific goals through communication in transferring information to the public. It also used to create awareness and educate public on certain issues and also to introduce new policy and initiatives through a series of campaign using advertising. It provides an effective output using advertising strength in persuading the audience and its capability to enforce attitude change. Dissemination of information is an important issue to address among agencies in Malaysia, and as part of information management field and the new information society in the 20th century, information is an essential commodity and regarded as valuable in every sector and industry which gives organization advantages in every front. Advertising is a tool used to deliver information in most fashioned and interesting ways. It disseminates information using various mediums and this research focuses newspaper as a medium to disseminate information through newspaper advertisement…
format	Book Section
author	Madzlan, Mardzuki
author_facet	Madzlan, Mardzuki
author_sort	Madzlan, Mardzuki
title	A study on factors influencing the effectiveness of information content in newspaper advertising in promoting government's new policy: Goods and services tax (GST) / Mardzuki Madzlan
title_short	A study on factors influencing the effectiveness of information content in newspaper advertising in promoting government's new policy: Goods and services tax (GST) / Mardzuki Madzlan
title_full	A study on factors influencing the effectiveness of information content in newspaper advertising in promoting government's new policy: Goods and services tax (GST) / Mardzuki Madzlan
title_fullStr	A study on factors influencing the effectiveness of information content in newspaper advertising in promoting government's new policy: Goods and services tax (GST) / Mardzuki Madzlan
title_full_unstemmed	A study on factors influencing the effectiveness of information content in newspaper advertising in promoting government's new policy: Goods and services tax (GST) / Mardzuki Madzlan
title_sort	study on factors influencing the effectiveness of information content in newspaper advertising in promoting government's new policy: goods and services tax (gst) / mardzuki madzlan
publisher	Institute of Graduate Studies, UiTM
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/22059/ http://ir.uitm.edu.my/id/eprint/22059/1/ABS_MARDZUKI%20MADZLAN%20TDRA%20VOL%2014%20IGS%2018.pdf
first_indexed	2023-09-18T23:07:50Z
last_indexed	2023-09-18T23:07:50Z
_version_	1777418602004086784

A study on factors influencing the effectiveness of information content in newspaper advertising in promoting government's new policy: Goods and services tax (GST) / Mardzuki Madzlan

Similar Items