Interpreting destination image through theory building approach / Noraminin Khalid
This qualitative study is an exploratory attempt at understanding destination image through the writings of the travel writers who have undergone the FAMiliarisation or FAM programs organised by Tourism Malaysia. The idea behind the program is for the writers to experience first hand specific destin...
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| Format: | Book Section |
| Language: | English |
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Institute of Graduate Studies, UiTM
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/22117/ http://ir.uitm.edu.my/id/eprint/22117/1/ABS_NOR%20AMININ%20KHALID%20TDRA%20VOL%2014%20IGS%2018.pdf |