Applying decomposed theory of planned behaviour (DTPB) in predicting individual's intention to purchase halal personal care products: The moderating role of spiritual intelligence / Sulaiman Nawawi

A great deal of research has been conducted to predict the factors that may influence individual's intention to purchase halal personal care products. Numerous models such as theory of reasoned action (TRA) and theory of planned behaviour (TPB) have been applied and proposed to enhance the unde...

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Main Author:	Nawawi, Sulaiman
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2018
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Advertising
Online Access:	http://ir.uitm.edu.my/id/eprint/22260/ http://ir.uitm.edu.my/id/eprint/22260/1/ABS_SULAIMAN%20NAWAWI%20TDRA%20VOL%2014%20IGS%2018.pdf

id	uitm-22260
recordtype	eprints
spelling	uitm-222602019-01-17T06:56:08Z http://ir.uitm.edu.my/id/eprint/22260/ Applying decomposed theory of planned behaviour (DTPB) in predicting individual's intention to purchase halal personal care products: The moderating role of spiritual intelligence / Sulaiman Nawawi Nawawi, Sulaiman Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Advertising A great deal of research has been conducted to predict the factors that may influence individual's intention to purchase halal personal care products. Numerous models such as theory of reasoned action (TRA) and theory of planned behaviour (TPB) have been applied and proposed to enhance the understanding of this issue. While the researcher may use any of these models, the decomposed theory of planned behaviour (DTPB) has, however, attracted the researcher's attention. Although DTPB was specifically tailored to understand the adoption of information technology (IT), antecedents such as interpersonal referents, self-efficacy, and resource-facilitating conditions can still be applied into research of other natures including that of halal personal care products. Therefore, this study will provide an interesting platform to explore the robustness of the theory in predicting one's behavioural intention within different research area, thus, contributing to our understanding of the factors that may influence individual's intention to purchase halal personal care products. By decomposing the attitudinal, normative, and perceived control beliefs into relevant multi-dimensional constructs, the researcher could expect to have a higher predictive power and a more precise understandings of the determinants of behaviour. Additionally, the understanding of this particular theory was further extended by integrating the moderating role of spiritual intelligence into the framework, thus, providing a significant contribution to the body of knowledge and literatures on halal personal care products… Institute of Graduate Studies, UiTM 2018 Book Section PeerReviewed text en http://ir.uitm.edu.my/id/eprint/22260/1/ABS_SULAIMAN%20NAWAWI%20TDRA%20VOL%2014%20IGS%2018.pdf Nawawi, Sulaiman (2018) Applying decomposed theory of planned behaviour (DTPB) in predicting individual's intention to purchase halal personal care products: The moderating role of spiritual intelligence / Sulaiman Nawawi. In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Advertising
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Advertising Nawawi, Sulaiman Applying decomposed theory of planned behaviour (DTPB) in predicting individual's intention to purchase halal personal care products: The moderating role of spiritual intelligence / Sulaiman Nawawi
description	A great deal of research has been conducted to predict the factors that may influence individual's intention to purchase halal personal care products. Numerous models such as theory of reasoned action (TRA) and theory of planned behaviour (TPB) have been applied and proposed to enhance the understanding of this issue. While the researcher may use any of these models, the decomposed theory of planned behaviour (DTPB) has, however, attracted the researcher's attention. Although DTPB was specifically tailored to understand the adoption of information technology (IT), antecedents such as interpersonal referents, self-efficacy, and resource-facilitating conditions can still be applied into research of other natures including that of halal personal care products. Therefore, this study will provide an interesting platform to explore the robustness of the theory in predicting one's behavioural intention within different research area, thus, contributing to our understanding of the factors that may influence individual's intention to purchase halal personal care products. By decomposing the attitudinal, normative, and perceived control beliefs into relevant multi-dimensional constructs, the researcher could expect to have a higher predictive power and a more precise understandings of the determinants of behaviour. Additionally, the understanding of this particular theory was further extended by integrating the moderating role of spiritual intelligence into the framework, thus, providing a significant contribution to the body of knowledge and literatures on halal personal care products…
format	Book Section
author	Nawawi, Sulaiman
author_facet	Nawawi, Sulaiman
author_sort	Nawawi, Sulaiman
title	Applying decomposed theory of planned behaviour (DTPB) in predicting individual's intention to purchase halal personal care products: The moderating role of spiritual intelligence / Sulaiman Nawawi
title_short	Applying decomposed theory of planned behaviour (DTPB) in predicting individual's intention to purchase halal personal care products: The moderating role of spiritual intelligence / Sulaiman Nawawi
title_full	Applying decomposed theory of planned behaviour (DTPB) in predicting individual's intention to purchase halal personal care products: The moderating role of spiritual intelligence / Sulaiman Nawawi
title_fullStr	Applying decomposed theory of planned behaviour (DTPB) in predicting individual's intention to purchase halal personal care products: The moderating role of spiritual intelligence / Sulaiman Nawawi
title_full_unstemmed	Applying decomposed theory of planned behaviour (DTPB) in predicting individual's intention to purchase halal personal care products: The moderating role of spiritual intelligence / Sulaiman Nawawi
title_sort	applying decomposed theory of planned behaviour (dtpb) in predicting individual's intention to purchase halal personal care products: the moderating role of spiritual intelligence / sulaiman nawawi
publisher	Institute of Graduate Studies, UiTM
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/22260/ http://ir.uitm.edu.my/id/eprint/22260/1/ABS_SULAIMAN%20NAWAWI%20TDRA%20VOL%2014%20IGS%2018.pdf
first_indexed	2023-09-18T23:08:17Z
last_indexed	2023-09-18T23:08:17Z
_version_	1777418630968901632

Applying decomposed theory of planned behaviour (DTPB) in predicting individual's intention to purchase halal personal care products: The moderating role of spiritual intelligence / Sulaiman Nawawi

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